However, the client base for its suite of distribution management software underlines their position in this field with Ikea, Wincanton, Wickes and CEVA all counting among the companies that rely on Axida solutions to manage everything from warehouse logistics to home delivery.
However, in a significant shift of emphasis, Axida has recently decided to offer its existing PPD (pick, pack and dispatch) product on a 'pay-as-you-
By utilising the SaaS model (software as a service), it's possible for mid-sized ecommerce operators and fulfilment houses to cost-effectively access the same functionality as the 'big boys' enjoy. With rates that start from as little as 4p per parcel, it makes a compelling case when compared to the TCO for a similar in-house software solution.
Of course, as a company that's more used to subtle networking in the distribution industry than shouting about itself, the new PPD offering presents a problem: how to market to specific segments in a manner that's strong enough to break through the vast amount of content that exists in the logistics industry.
That was the question that led to a search for a suitable partner who could deliver an integrated online marketing programme to raise visibility for the new service and drive relevant online visitors.
The decision to appoint Resonant Digital came about in typical Axida fashion - Resonant is the retained agency for one of Axida's customers and was shortlisted when Axida's management made a few phone calls!
Over the next 2 months, Resonant will be undertaking all the backgroud work that no-one really wants to hear about, from keyword research to building out relevant content across the web. The goal, naturally, is to meet Axida's business objectives for www.pickandpacksoftware.com of building awareness and sales amongst the numerous mid-sized businesses that struggle with efficient pick, pack and dispatch.
To find out more about our approach, please visit www.resonantdigital.co.uk
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