“I am looking forward to attending this year’s HBA because our world is changing so rapidly that it will be interesting to see how suppliers are keeping up with new trends, ideas and innovations to meet this new challenging world,” said Philippe Chansel, Director Product Development, MAC Cosmetics.
More than 100 new products are expected to be showcased by HBA exhibitors which includes top suppliers of primary and secondary packaging, high performance ingredients and raw materials, private label and contract manufacturers, brushes, delivery systems, naturals, and for the first time finished goods.
“I always find the HBA show stimulating;
For three days, anyone involved in product development will be immersed in the latest developments for cosmetics, fragrance, personal care, skin care and wellness industries. “The life blood of the cosmetic industry is new products, new delivery systems and innovative packaging…without the HBA Expo we would be dependent on individual client/supplier meetings which could limit the scope of our explorations and new product development,”
Debbie Feynman, Manager, Product Development, Maybelline, also finds value from the HBA event. “Attending the HBA intensifies my passion for beauty and helps stimulate my creativity,”
In addition to the new products and services being displayed on the HBA exhibit floor, attendees will also have a classroom to the industry with the HBA Global Conference. Organized around five tracks, the HBA Conference will cover sessions on Marketing, Technical Advancements, Green Products and Sustainability, International Business, and the latest in Skin Care. More than 200 experts in all facets of beauty, branding, personal care, product development, and retail sales will present new information and ideas at this in-depth educational program
Additional highlights of this year’s HBA Global Expo & Conference include a Keynote Address by Dan Brestle, Chairman of the Board, The Personal Care Products Council, and a special marketing innovations preview by Mike Indursky, President of Bliss World. There will also be a Trends Pavilion featuring make-up demonstrations and on trend reports from The Doneger Group, Pantone and others. In its interactive Innovation Showcase, Mintel, will be demonstrating and testing Down to Earth beauty and personal care products from all over the world.
For more information on HBA Global and to register go to www.hbaexpo.com.
About HBA Global Expo & Conference
HBA Global Expo & Conference (www.hbaexpo.com)
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HBA Events produces the most important product development events for the beauty and personal care industry. Its portfolio includes the annual HBA Global Expo & Conference, Spa & Resort/Medical Aesthetics Expo as well as educational and award programs.