Event organisers, the Royal Association of British Dairy Farmers (RABDF) have teamed up with Vine Tree Solutions (VTS), an innovative company which facilitates international trade, to offer visitors a VIP package of business support during their stay in the UK. By simply registering online, companies will be able to specify their areas of interest and will receive an electronic profile brochure of exhibitor details to enable them to select and pre-book meetings during their time at the event.
VTS staff and event stewards will be on hand to welcome them to the event, providing advice and introductions as well as a meeting and refreshment area. For those who would like to see more of the UK or have all their travel and accommodation organised during their visit, VTS can help.
"We will be building on the huge success of the inaugural event staged at the NEC in 2010, providing a superb opportunity for all overseas visitors to meet with Senior Managers from over 480 companies from the entire supply sector, as well as finding out more about Britain’s unique livestock genetics,” explains RABDF Chief Executive, Nick Everington.
He goes on to highlight the show’s two new features for 2011. “The National All Breeds Show is the dairy sector’s premier competitive event, judged over two days it will present leading genetics from seven different breeds and a comprehensive range of classes covering calves, heifers and milking cows.
And we also have New Smithfield, which is dedicated to all farmers with beef enterprises. We will be displaying high genetic merit cattle from all the major beef breeds as well as holding practical demonstrations focusing on Estimated Breeding Values and meeting the needs of the UK’s meat processors.
We are very excited to be including these shows, within the show, and proud that the development of the event over recent years now makes us Europe’s leading event for the livestock sector,” added Nick.
Exhibitors will be situated according to industry sectors, easily identifiable by colour coded zones, aimed at maximising visitors time at the event. Seminars and workshops will also be available, covering animal health, nutrition, and improving beef performance and efficiency, while demonstrations in silage feeding and cubicle bedding will be on display in the outdoor working machinery demonstrations.
The show is being held for the second year at the National Exhibition Centre in Birmingham. An ideal venue for visitors travelling from overseas, it is within walking distance of both Birmingham Airport and Birmingham International Train Station. For more information please visit http://www.dairyevent.co.uk.