Punta Serena, The Sexy, Ultra Premium Tequila Proves “Tequila Ain't Just For The Boys No More”

June 24, 2011 - PRLog -- Sleek, smooth, sexy, soft, curvy lines are not normally associated with Tequila, but Punta Serena® breaks the mold and tradition by offering a Tequila that is made for a woman and built for a man. This bold, new entry into the alcoholic beverage market takes Tequila to an entirely different level with its elegant and sensuous look, feel and taste.

Tequila takes on a whole new look, feel and taste with Punta Serena, the gold medal award winner at the recent World Beverage Competition in Geneva Switzerland.  Punta Serena creator, Kimie Kitahara, says that her vision was to “create a brand of Tequila that takes sexy to a new level, one that is easy on the eyes as well as the palate.  I had a vision to create a brand of Tequila with a different type of appeal.  One that appeals to women as well as men,” says Kitahara. “ One look, feel and taste of Punta Serena Tequila sets it apart from all the rest.”

Punta Serena Tequila contains no preservatives, coloring or additives, is produced in a multi-international award-winning distillery in the heart of Jalisco, Mexico, is 100% natural, made from 100% Blue Agave and is available in three classes, Blanco, Reposado and Añejo.  The Reposado and Añejo are aged in American White Oak Barrels up to three times longer than other leading brands, which create not only the smooth, full-bodied taste, but its “distinct tones” that are richer, darker and “bronzer” than most other brands.

The Añejo is the fastest growing of the three classes and Kitahara notes that it is not only “great for making shots and signature cocktails, but for swirling in a snifter, inhaling a whiff of its rich aroma, and sipping as one might do with a fine, aged Cognac.”  Recognizing that the customer with uncompromising taste demands more from a fine Tequila than taste, Kitahara designed a handcrafted sleek bottle shape with an emerald-jeweled cork top and iconic logo to create the sensuous appeal most often associated with fine “Cognac” bottles.  It can be handled and poured holding its body or its neck.

Customers who have purchased Punta Serena say that it’s not only a great gift but most keep the bottles as collector’s items. “The feedback we get is that the bottle is too good to be thrown out” says Kitahara, so it goes without saying “Punta Serena puts sexy in a bottle.”

Punta Serena has received rave reviews for taste and quality in blind taste tests conducted through most of 2010 and the company begins shipping to select retailers throughout the US in Summer, 2011.

Punta Serena Tequila was conceived in 2007 when creator, Kimie Kitahara, a former automotive engineer, left corporate America to pursue her passion for Tequila. Kitahara is the exception to the rule in the alcoholic beverage industry, long dominated by men and brings a whole new look and feel to alcoholic beverages, starting with her creation, Punta Serena (http://www.tequilapuntaserena.com).

# # #

IRB L.L.C. (http://www.irbintl.com) is an importer/exporter of fine alcoholic beverages which specializes in "boutique" beverages and searches the world over to import/export the best of what others have to offer but is not readily available. IRB has decided to launch the company with its very own brand of Tequila which it proudly calls, Punta Serena®. Available in three classes, Blanco, Reposado and Añejo bottled in sleek, sexy, curvy yet sophisticated handcrafted bottles with an emerald-jeweled cork top. One look, feel and drink and you'll understand why Punta Serena puts "sexy in a bottle."