PRLog - June 19, 2011 - DUBAI INTERNET CITY, UAE -- Riyadh, Saudi Arabia, Jun. 20th, 2011 - Smart Link, a leading business process and contact centre outsourcing provider in Saudi Arabia, has received three prestigious distinctions at Middle East Call Centre Awards in Dubai this month. Organized by Insights, the awards recognize the performance and service excellence of the best contact centres in the Middle East region. Located in Riyadh, the Smart Link contact centre is powered by the Altitude Software solution giving the Saudi-based outsourcing provider a wealth of advanced IP contact centre features, such as unified agent desktop, as well as centralized monitoring, queuing, routing and reporting.
Smart Link Sweeps Major Middle East Call Centre 2011 Awards
Acknowledged Customer Service Excellence and Leadership
Smart Link was honoured with three prestigious awards for ‘’Best Large Outsourcing Service Provider (>300 Seats)’’, ‘’Best Recruitment Program’’ and ‘’Best Market Pioneer – KSA’’. The awards ceremony took place at the Middle East Call Centre 2011 Awards gala dinner, at Crowne Plaza Hotel, Dubai, UAE. Commenting on these awards, Safwan Al-Khatib, Smart Link Executive Director, said: “Receiving three distinctions at the Middle East Call Centre Awards ceremony is a well-earned tribute to our hard working team and further recognition of our track record for success in providing best in class outsourcing services accross the region.” ‘’As one of the largest Outsourcing providers in the Middle East, we are keen to help in the development of our industry as a whole by boosting our customer service excellence and performance bar. As such, we wish to thank the Middle East Call Centre Awards organizers for recognizing our passion, efforts and results,” he added.
Smart Link was established in 2005 with the mission of becoming the leader in providing high quality contact centre services in the Kingdom of Saudi Arabia. Since then, Smart Link has gone a long way and is now providing a diverse range of services to more than 20 clients in the Kingdom. Smart Link’s client list includes prominent organizations and government agencies in various mission critical pivotal fields, such as banking, energy, water services, tourism, telecom, insurance, aviation, public services, E-learning and fast food.
One key contract won by Smart Link is with The Saudi Centre for Support and Counselling (SANEED) contact centre. The project allows associates (higher education students, faculty members and researchers)
Developing competitive advantage
To support its fast-paced contact centre outsourcing operations in the Middle East, Smart Link has implemented core modules of the Altitude uCI solution, such as Altitude Unified Desktop, to streamline multiple applications into a single agent desktop based on the various service/campaign workflow activities handled by Smart Link.
Thus, the contact centre system allows the Saudi-based outsourcer to efficiently roll out fully personalized inbound and outbound business campaigns on behalf of its customers, viewing the contact results in real time and monitoring the overall contact centre activity to generate the most efficient CRM campaigns. "Altitude Software provides great flexibility and functionality that allow us to respond to our customers' needs in real time. The solution helps us to quickly design and maintain unified agent desktops tailored to our customers’ requirements,"
The Altitude uCI (Unified Customer Interaction)
Outsourcing opportunities in the MENA Region
According to a recent report from global business research and consulting firm Frost & Sullivan, issued by Dubai Outsource Zone, the Middle East and North Africa (MENA) is one of the globe’s few regions that have had a true growth.
Altitude Software MENA president, Riadh Boukhris, stressed on the importance of the fast-growing outsourcing opportunities in MENA: “While the outsourcing market in Western Europe and North America is well advanced, there are still significant opportunities in the MENA region. For instance, the whole GCC along with North Africa hold tremendous promise for new outsourcing contracts, specifically in financial services and telcos, be it international or domestic.” "We are thrilled to be working with Smart Link to help the company support its acknowledged, fast-growing contact centre outsourcing operations across the GCC," concluded Boukhris.