PRLog - June 16, 2011 - BOYNTON BEACH, Fla. -- This June “tbi…the best info for men” is broadcasting a guide to men’s summer lifestyle with their “Ultimate Summer” TV special featuring an exciting Jeep make-over, fireworks safety for the 4th, and a story on the legendary pocket tools by Victorinox Swiss Army.
Since their beginning, Victorinox Swiss Army Knives, have been known as iconic symbols, and continue to be recognized worldwide for their quality Swiss craftsmanship. Following the patent of its first knife, in 1897, Victorinox established its familiar cross and shield emblem and introduced its knives to the U.S. military, where they were sold in PX stores to officers and soldiers in large numbers. Thus was born the famous nickname- “Swiss Army Knife” for the utilitarian tools.
The two multi-tools, the Huntsman and the SwissTool Spirit X, have been named this summer’s outdoor must-haves on the “Ultimate Summer” episode because of their versatility, durability, and of course functionality. They are the perfect all-in-one instrument for numerous jobs- camping, hiking, around-the-house, the possibilities are endless.
“At ‘tbi… for men’ we knew we could not have a summer show without a good outdoor enthusiast story and with Victorinox Swiss Army and their Huntsman and SwissTool Spirit X we can also speak to the DIY market out there with one handy portable gadget” said Ron Secreto, Executive Producer at 3 Screen Productions.
“Victorinox Swiss Army is honored to receive such recognition by tbi…for men” said Becky Spalthoff, Senior Marketing Manager, “We are excited to share all the functions of these two Swiss Army Knives with this national male audience. When they tune in they’ll discover their versatility and other great aspects like our lifetime warranty.”
Today the household name, ‘Swiss Army Knives’, stands for more than just knives- they are compact, handy, multi-tools with endless functions. To learn more about Victorinox Swiss Army’s tools and other summer must-haves, tune in-to “tbi… the best info for men” airing on Fox Sports, Fox Business, Outdoor Network, and Versus Network this June.
About Victorinox: Victorinox dates back to 1884 and began when a Swiss cutler named Karl Elsener decided to set up shop in Ilbach-Schwyz. Shortly after setting up shop, the knives were distributed to Swiss soldiers and soon thereafter they were patented. Upon the invention of stainless steel also known as inox- the name of the company changed to Victorinox, a combination of Victoria (the name of the founder’s mother) and the word inox. As time progressed Victorinox came to distribute in the U.S. where its popular nickname Swiss Army Knife was established. Today Victorinox is known as an iconic brand all over the world and has an extensive inventory of Swiss Army Knives, Cutlery, Timepieces, Travel Gear, Fashion, and even Fragrances. For more information please visit www.swissarmy.com.
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