Long before Google decided to single-handedly wipe out content farms with the innocently named Panda update, Xomba was in the process of building a new site where users can share ideas, without fear of the corporate monolith search engine ruining the party. “Last summer,” says CEO Nick Veneris, “we began stripping low-quality content from Xomba while restructuring the site -- from design to philosophy to purpose -- to put the user, rather than the content, at the center of attention. This was nearly a year before anyone had even heard of Panda.”
“Too many sites, including the old Xomba, relied on substandard content to bring in revenue,” says Veneris. “We believe that method is dead, and we are ushering a new age of writing online. Xomba is, in a word, a social networking site for people who like to write -- a place where people can share ideas in more than 140 characters, make friends and have a good time.”
With the new design, Xomba has introduced a follow system, easy-to-use writing templates, Author rankings and an educational component (called Xomba University) to help along inexperienced writers. Since relaunch, Xomba has seen an uptick of between two and three times the Article submissions, most of which are coming new users. And Xomba is already prepared to move -- literally -- to the next level, even considering investment capital to get them there. The redesign is just scratching the surface, as Xomba plans to introduce niche sites (sites focusing on a single topic) as part of the new Xomba publishing network.
# # #
Xomba was founded five years ago by CEO Nick Veneris in his North Florida apartment, using an initial investment of $10,000 to get the company off the ground. In 2010, Xomba made its first million. Xomba currently employs a staff of five and is preparing for further expansion in the coming year.