PRLog (Press Release) - Jun. 16, 2011 - This week, the UK capital is home to London Jewellery Week, providing an outstanding opportunity for smaller bespoke jewellers to shine but also reminding jewellery fans and the industry of the importance of mainstream brands like Pandora.
The fourth annual London Jewellery Week features events running between 12 – 16 June and takes place at a number of venues across Central London.
Despite the celebration of small producers, the real jewellery success story of the last few years belongs to the expansion of online retailers such as the Jewel Hut. These operations have seen steady growth by offering branded jewellery, such as phenomenon Pandora; the boost given by Pandora, now the third-largest jewellery brand worldwide, has kept many smaller retailers trading and even enabled expansion.
One company that has benefited from the trade in Pandora has been T. H. Baker and its devoted jewellery website, the Jewel Hut. The company has opened Pandora branded stores in major locations such as Birmingham’s Bull Ring and the West Midlands largest shopping destination, the Merry Hill Centre, while the large increase in online business seen by The Jewel Hut has largely been driven by the success of Pandora.
Whilst it might sound counter-intuitive, it is essential that outlets can use the mass-market ranges to retain profitability. This high-volume trade enables them to continue to offer a platform for the smaller independent operators whose products will be on display at the London event.
Of course, none of this matters to consumers who buy Pandora and its extensive collection of Pandora charms. In the long-term, the secret of Pandora is that it offers a flexible system around which fans can build a collection.
It would be difficult to disagree that the expanded retail and distribution operations behind Pandora has contributed to a rise in employment and profitability in the jewellery sector during tough economic times. For many jewellers, such as The Jewel Hut, Pandora has literally been worth its weight in (14ct) gold.
To view the full Pandora collection during London Jewellery Week, visit the Jewel Hut today at http://www.thejewelhut.co.uk.
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The Jewel Hut is one of the UK's leading jewellery websites and home to popular brands including Pandora. Visit today to discover charms, rings, bracelets, earrings and neckwear from more than 20 brands. Discover our extensive range of jewellery at http://www.thejewelhut.co.uk and keep up to date with all the latest jewellery news and info by following us on Twitter @thejewelhut.