Understanding Cultural Differences in a Globalizing World

June 16, 2011 - PRLog -- United Kingdom, June 2011 – How do cultural traits help some developing nations achieve faster economic growth than others? How do they account for differences in average school performance among nations? And why do societies differ in terms of murder rates and other violence?

In his new book entitled Cultural Differences in a Globalizing World, author Michael Minkov debunks certain widespread cultural myths with research-based insight into these fascinating questions. In particular, he demonstrates how cultural traits affect such determining factors as economy, educational achievements, corruption, rule of law, inequality and happiness.  It is the first book that offers such comprehensive coverage of these differences while showing how they vary across the world.

Geert Hofstede, the world’s most quoted author in cross cultural research, signs the book’s foreword and affirms his endorsement of this thought-provoking study: “Minkov’s book is the breakthrough in cross-cultural research that we have been waiting for.  He should be read from China to Latin America, from Norway to Africa and from North America to Eastern Europe”.

Minkov explains further: “Apart from providing the reader with essential cross-cultural awareness in an increasingly globalized world, my aim is to shake some myths that seem deeply entrenched in various quarters – this book is likely to change the way most of us think about culture and its implications”.

With chapters exploring culture and cross cultural studies, cultural dimensions, and the world’s cultural clusters, the book is of interest not only to social scientists, but also management consultants, management educators, business executives and anyone with an interest in the global cultural landscape.

Cultural Differences in a Globalizing World is published by Emerald Group Publishing and is available from all usual book retailers, as well as the Emerald Bookstore http://books.emeraldinsight.com

ISBN: 978-0857246134, Format: Paperback, 320pp, Publication date: 30 May 2011, Price: £24.95

For more information on Cultural Differences in a Globalizing World, contact Andrew Smith, Commissioning Editor, agsmith@emeraldinsight.com


- ENDS -

Notes to the editor:

Interview Opportunities: Professor Michael Minkov, Principal Lecturer (Associate Professor) at International University College, Sofia, Bulgaria, is available for comment on the book.

Review Copies: are available in print and electronic form, please email agsmith@emeraldinsight.com  to request a copy.

Inspection copies: To request an inspection copy for adoption please email adoptionrequests@emeraldinsight.com

About Emerald www.emeraldinsight.com
With over forty years’ experience, Emerald Group Publishing is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 700 titles, comprising 200 journals, over 300 books and more than 200 book series as well as an extensive range of online products and services. Emerald is both COUNTER 3 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

Contact
Arnaud Pellé
Corporate Communications Manager
Emerald Group Publishing Limited
Phone: +44 (0) 1274 777700
E-mail: apelle@emeraldinsight.com