Campaign launches official Campaign@Cannes app with Propeller Mobile

June 16, 2011 - PRLog -- Campaign, which is owned by Haymarket, the UK’s largest independent publisher, will use the free app to support its presence at the Cannes Lions International Festival of Creativity, in France from 19-25 June 2011.

Available for the Apple iPhone, the Campaign@Cannes app serves as an interactive, real-time pocket guide to essential events and information at the Cannes Lions event and all the usual interesting things (and some of the unusual stuff!) that will be happening around the event.

Campaign@Cannes can be down loaded from the Apple app store by clicking the following link http://itunes.apple.com/us/app/campaign/id440478355?mt=8&ls=1

Or visit: http://www.propellermobile.com

The app is available for the iPhone, iPad, Android and Blackberry. It was designed and developed for Campaign by Propeller Mobile, the mobile unit of London-based communications company Propeller Group.  The app is based on Propeller Mobile’s proprietary “white label” event app platform: a ready-made solution that can be customised and adapted to support almost any large-scale industry conference, exhibition or festival.

This platform provides an additional revenue stream for event organisers, exhibitors and partners through sponsorship, affiliate and m-commerce that reaches professional people on the move.

Campaign@Cannes is sponsored by global communications company Innocean Worldwide.

Specifically the app provides users with:
•   Latest news about Cannes from Campaign (including all the Lions award winners)
•   Photos and videos uploaded from the event
•   Campaign’s exclusive and popular Lists have been brought to mobile in the form of tips on where to eat and drink, what to do, who to see and where to be seen
•   Community message feature so attendees can find out who’s there and who wants to meet
•   Interactive Google map, showing key locations and with ‘take me home’ route planner (for execs who get ‘lost’ in the bars!)
•   Full schedule of all seminars (which can personalised by the user into their own calendar) and speaker detail
•   Social media sharing capabilities, including Twitter and Facebook
•   Speakers’ notes and biographies

“Cannes gives us the perfect opportunity to bring Campaign to the iPhone as members of the advertising industry will be out and about enjoying the festival and want to know what’s hot, what’s not and who to see – from Patti Smith to Sir Martin Sorrell – at the event,” explained Paula Fox, head of product development at Campaign.

Martin Loat CEO of Propeller Group said: “We are thrilled to be asked by Campaign to produce their first event app. The international business conference and events industry is waking up to the power of mobile apps as a compelling new way to enhance the delegate and exhibitor experience. But they need to monetise the new technology too, and our event app platform offers organisers, exhibitors and sponsors a new, direct channel into the hands and minds of attendees when they are away from the office and getting together at industry events, like Cannes.  Companies will pay to use this mobile channel, as the sponsorship of the Campaign@Cannes app proves.”