June 15, 2011
-- Warrenton, Virginia. In a newsletter sent to customers, SimplyRFID CEO Carl Brown declared victory in the battle to track assets in the data center. Using an ugly handheld RFID reader, Brown vanquished opponents with his ugly but chillingly smart and strong-like-
a-bull reader. Particularly grueling skirmishes arose after the Sarbanes Oxley act was implemented. Ever since the fall of Enron Corporation, corporate data centers battle the problem of defending complete and accurate inventories. Data centers typically re-configure their networks and servers frequently. Daily activity under pressing emergency conditions can mean a network server gets "re-purposed."
With tight timelines, chances are good that nobody reports the redeployment. Data center managers fight this battle constantly. Adding to the frustration, the Business Software Alliance audits companies' networks for pirated software. Because of the difficulty of tracking assets, data center managers feel besieged. Until the introduction of SimplyRFID's NOX Vault handheld RFID reader, these data center managers felt poorly armed for battle.
The Peel, Stick, Track™ technology from SimplyRFID includes a roll of high-quality RFID tags and a handheld, but ugly, NOX Vault RFID reader. The reader interacts with the NOX Core server software causing all equipment in the data center to be instantly and immediately tracked and accounted for. Server software can be on the customer premise, or offered virtually through the cloud. Most importantly for the user, the RFID-enabled reader actually works. This is what makes it news. Battles in this war up until now have been fought using readers that had so much interference, they were unable to succeed at the task. Brown says, "Asset Tracking is simple. Place an RFID tag on the asset, use our strong-as-a-
bull, but ugly, RFID handheld. Presto -- your stuff is automatically updated. We've built thousands of hours of smarts into this thing to make it easy. No consultants or customization needed."
Former weapons-deficiencies forced data center warriors to set up elaborate procedures to overcome the technology defects. "Finally, a handheld asset tracking reader for RFID is in service that does what it is meant to do," says Brown. "The thing is ugly, sure, but it's ugly like a strong and worthy tank, not ugly like an inaccurate report file. I'd take this ugly weapon into battle in my data center, any time."
SimplyRFID reports that the ugly reader is a plug-and-play inventory tool, at a price that makes it impossible to justify failure to deploy it. More information is available on the SimplyRFID site at http://www.SimplyRFID.com/nox-vault.html
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