'Yeti' Another Award as Škoda Crossover Wins Car of the Year

June 14, 2011 - PRLog -- •   Yeti is number one at inaugural Honest John awards
•   Popular Crossover also scoops top honour in Crossover category
•   Škoda Octavia and Superb Estate both shortlisted

The popular and fuel-efficient model initially won the top honour in the Crossover category to make it eligible for the big prize… and then walked off with that, too.

The Honest John awards are different to other honours because they’re not voted for by a panel of judges. Instead they come from the best experts of all – the website users. The awards recognise and reward the cars that visitors search for most on the site. Put simply, the road test reports which create the most interest among www.honestjohn.co.uk users are the winners.

Daniel Harrison, Editor of www.honestjohn.co.uk, said the Škoda Yeti was a car that had captured the imagination of the website’s users.

He commented: “The Škoda Yeti is a smash hit, attracting more interest over the past year than any other luxury car. Current owners won't be surprised; they tell us they find it practical, solidly built, well equipped and hatchback-like in the way it drives.”

Daniel added: “Interest in the Yeti is at an all-time high, which is particularly impressive when you consider it’s up against some strong competition, in both the Crossover and Car of the Year categories.”

The data to measure this is taken from Google Analytics. The www.honestjohn.co.uk site gets around 1.4 million visits every month, with the majority of users reading road tests in the car-by-car review section.

Robert Hazelwood was thrilled to be the first winner of Honest John’s Car of the Year, particularly because of how it’s judged. “The Yeti has clearly brought the Škoda philosophy of engineering excellence, value for money and outstanding customer service to the Crossover sector, and we’re delighted that car buyers are responding to that.”

Showing that www.honestjohn.co.uk users have impeccable taste when it comes to searching in the Small Family Car and Large Family Car categories, the Škoda Octavia and Škoda Superb Estate were both shortlisted.

For further information, contact:

Karl Gehling
General Manager Press and PR
Telephone: (02) 9695 6003
Fax: (02) 9695 6186
Mobile: 0409 138 069
E-mail: karl.gehling@volkswagen.com.au

Nina Conacher
Media Relations Specialist
Telephone: (02) 9695 6082
Fax: (02) 9695 6186
Mobile: 0407 765 142
E-mail: nina.conacher@skoda.com.au

Jenny Wu
Public Relations Representative
Telephone: (02) 9695 6004
Fax: (02) 9091 7004
Mobile: 0438 455 023
E-mail: jenny.wu@volkswagen.com.au

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--ABOUT SKODA--
Skoda is very proud of their safe, quality cars and have recently won awards for the Skoda Yeti. (http://www.skoda.com.au/yeti/) For more information about luxury cars (http://www.skoda.com.au/) by Skoda take a look at the Skoda website: www.skoda.com.au