CGI successfully acquired SBR Tri-Series from SBR Multisports

June 14, 2011 - PRLog -- SBR Multisports, Inc. (SBR), today announced the acquisition of the SBR Triathlon Series by Competitor Group inc. the leading media and event resource in the active lifestyle industry.

Entering its fifth year, the two-event series of USAT-sanctioned sprint triathlons kicked off this past weekend in New York’s scenic Harriman State Park. The second event, scheduled for Saturday, August 13, 2011, will be rebranded as part of CGI’s TriRock Triathlon Series – TriRock New York presented by SBR. “We are excited to bring the TriRock Series to the greater New York metro area and joining forces with a retail partner like SBR is a
natural fit,” said Scott Dickey, President of CGI.  “Both companies share a vision of pushing the sport of triathlon beyond its niche endurance reputation, while supporting the active and vibrant triathlon community in the Northeast.”

For the past 5 years we have focused on helping people enter the sport of triathlon. The SBR sprint triathlon series focused on a low stress fun atmosphere catered to beginners while maintaining a height quality experience. "For a first time athlete a triathlon can be an intimidating event", Having the SBR triathlons now be part of the TriRock series was the best thing for both athletes and the growth of the sport in the North East" said Christophe Vandaele, President of SBR Multisports. Therefore we have always wanted to get the series to the next level says Vandaele and a partnership with CGI was a no brainer.

CGI organizes the 24-event Rock ‘n’ Roll Marathon Series and publishes
both Triathlete Magazine and Inside Triathlon. The TriRock Series events have a fun and entertaining atmosphere, which is ideal for the beginner triathlete looking to get more experience as well as the seasoned athlete looking to test their speed in a short course race. New York’s musical multisport mash-up will feature a ½ mile swim, 16 mile bike and 3.1 mile run. The event will include live bands along the swim, bike and run courses, followed by a post-race party and concert.

For more information, please visit Trirockseries.com.

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Launched in 2003, New York City based SBR Multisports is a specialty retail business in the genre of Triathlon and Multisports. SBR has successfully branded themselves as one of the top seeds in the industry. The company offers triathlon clothing, gear and accessories to consumers around the world.