New Ram Advertising Tells The Truth About American Trucks

June 14, 2011 - PRLog -- Ram Trucks has created a whirl wind of new videos showcasing the Ram Truck’s proven cabpability and superiority of the entire product line along with the brand’s new tagline, “Guts. Glory. Ram.” From what we can tell, this western-themed campaign is proving to work well in Oklahoma.

“The advertising campaign for the Ram Truck brand is grounded in the fundamental principles of truth, honesty and integrity, which reflects the hardworking values of our customers,” said Fred Diaz, President and CEO – Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. “The new tagline ‘Guts. Glory. Ram.’ pays homage to the history of Ram Truck Brand and represents the hard work and dedication placed in the design, engineering and production of each and every Ram truck.”

This campaign features new television spots and an online and social media campaign. Each and every ad proves the Ram Truck capability and strength of this amazing American brand. On the television side of things, there will be four different western-themed commercials each conveying the authenticity of the era and to ensure that each of the characters were portrayed as tough, gritty and believable.

From what we can see, these spots truly define what we need here in Oklahoma with a proven brand of American value and durability which is what you get with the Ram Truck brand. Don’t just let us tell you how amazing these new spots are check out the “Code of the West” commercial right here and let us know what you think on our page: http://normanchryslerjeepdodge.com.

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Norman Chrysler Jeep Dodge, in OKC Oklahoma, is a new and used auto dealership. We service all makes and models and sell new Chrysler, Jeep and Dodge cars and trucks. Call 1-877-326-9152, or visit us online at http://www.normanchryslerjeepdodge.com