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EMO Strengthens Strategic Offering With Appointment Of Andy Wheatley

Localisation marketing agency EMO has appointed Andy Wheatley to the newly created position of Head of Business Development.

Andy Wheatley 1 (2)
Andy Wheatley 1 (2)
June 14, 2011 - PRLog -- This move is a return to EMO(www.emo.uk.com) for localisation marketing expert Andy who left the agency in July 2008 to help digital and direct marketing firm Tangent Communications develop its local marketing offering.

In his new role, Andy will oversee business development, and help both new and existing clients to integrate local marketing programmes into their overall marketing activity. He will also support the agency as it further develops its offering across the three cornerstones of local marketing which it has identified as:
•   localisation – marketing according to where people live
•   location-based – marketing according to geographic location where people are at a specific point in time
•   localism - changing behaviour by reaching out to local communities in a relevant and involving way

Nick Davies, Managing Director at EMO, comments, “An increasing number of big brands are waking up to the power of localisation and how it can transform the results of their marketing.  This means we are growing at an incredibly fast pace and adapting and strengthening our expertise and resources to take account of the technology and skills that are revolutionising local marketing - making it a ‘must have’ rather than ‘nice to have’ for many marketers.  Andy’s appointment is an important part of this, helping us to develop and leverage meaningful local marketing strategies that engage consumers, change their behaviour and build brand trust and loyalty.”

Andy Wheatley adds, “I have a real passion for localisation marketing as, done well, it is one of the most powerful ways of creating meaningful consumer relationships.  I have worked in this area for a number of years now but have never seen anything as effective as EMO’s approach which makes it possible to analyse, plan and implement local marketing strategies at a granular level that is unprecedented.  This puts EMO in a unique position to help brands embrace what localisation can do for them and I am thrilled to be a part of this revolution.”

Prior to working at Tangent and EMO, Andy was Managing Director of WPP’s The Brand Union in Thailand and has also worked as an independent brand consultant.  He has worked on an enviable list of clients including Diageo, Red Bull, Unilever, Kimberly-Clark, Nestlé and Michelin.

- ENDS –

Media contacts:
Susan Perolls at Loudmouth PR: T 020 7981 9858, E susanp@loudmouthpr.co.uk
Karen Wright at Loudmouth PR: T 020 7981 9859, E karenw@loudmouthpr.co.uk

About EMO

EMO is the UK’s only full-service localisation marketing agency.  It specializes in creating hyperlocal solutions for some of the world’s most respected brands including Tesco, COI, Toyota, IHG, Jaguar Land Rover and STIHL.  It is a full-service agency and is over 170+-strong with data, media, experiential, social, search and technical solutions teams all in-house.  These teams create granular campaigns to engage consumers specifically within their local environment – campaigns that are more ‘word-of-mouthy’, and less ‘shouty-shouty’.

EMO is based in Bristol, UK, with offices in London and Highworth.  It is part of Creston plc, the FTSE-listed insight and communications group.  Creston is comprised of sixteen agencies in three Divisions - Insight, Communications and Health - who work collaboratively to provide joined up thinking around clients' marketing communications needs.   For more information visit www.emo.uk.com and www.creston.com

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Contact Email:
***@loudmouthpr.co.uk Email Verified
Source:Karen Wright
Industry:Marketing, Advertising, Media
Tags:Emo, Localisation Marketing, Local Marketing, Hyperlocal, Nick Davies
Last Updated:Jun 14, 2011
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