LOHASia - a new facebook page for environmentalists

June 13, 2011 - PRLog -- With the launch of facebook page LOHASia, LOHAS Asia has released a public awareness video video “R U LOHAS” to inform and educate the public on how to join the LOHAS movement. The video can be seen on the homepage www.lohas-asia.org  and on YouTube.
http://www.youtube.com/watch?v=AN3-Kp7T0LU

Adam Horler, President of LOHAS Asia, says:
"We were looking for a way to get across the concept of LOHAS to everyday folk that highlighted how powerful individuals are in the fight for a more sustainable world; the Internet and video delivery is the fastest way to do this.”

R U LOHAS emphasizes the need for all citizens to cooperate with the efforts exerted to live a healthy lifestyle and control pollution, taking into consideration that this is the primary criterion that will contribute to the success of the sustainability endeavours and lessen the adverse consequences on the environment and nature.

Adam Horler adds, “It is time for every individual consumer to understand that WE are the most powerful people in the fight against environmental exploitation, not governments, banks or big corporations. It is through our everyday purchasing habits that we can change the world for the better."

Spending over $300+ billion dollars annually, the demographic called LOHAS, continues to change the way marketers conceptualize the 4 P's of marketing. LOHAS is Lifestyles of health and sustainability. The consumer group identifying themselves with LOHAS are a megatrend not to be overlooked or taken for granted.

Consumers have traditionally expected governments to take the lead in protecting the environment, but now they are looking more to the corporate world to take action, rather than individuals. Increasingly, Asians want economic growth but believe it should be achieved through greener industry.

Market research conducted in 2010 revealed an untapped multi-billion dollar demand from households with significant purchasing power that relates to exactly this. THE LOHAS Asia and NMI research on China, for example questioned 1,000 consumers across the five cities of Beijing, Chengdu, Dalian, Guangzhou and Shanghai. Results showed that 88% agreed that it is important for companies to be mindful of their impact on society. With China having overtaken Japan as the world’s second-biggest economy, the LOHAS consumer demand is on the rise month by month and there is an urgency for the market to respond.

Join LOHASia on Facebook.
Members of the public are encouraged to join The LOHASia facebook group and become a part of the rapidly growing LOHAS movement, particularly in Asia Pacific.

Playing on the concept of a Utopia, LOHASia is a platform for the public to join the sustainability conversation, promote healthy and sustainable lifestyle options, glean inspiration from other members, name and shame companies not operating to sustainability principles and share advice on lifestyle options on their doorstep.

https://www.facebook.com/LOHASians

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Lifestyles of Health and Sustainability (LOHAS) describes a multi-billion dollar marketplace for goods and services focused on health, the environment, healthy and sustainable living. Asia-Pacific LOHAS is an information hub for all things LOHAS in Asia.