Current online magazines under Happenings Media include BucksHappening.com in Bucks County, PA; BrevardHappening.com in Brevard County, FL; NassauHappening.com in Nassau County, NY; WestchesterHappening.com in Westchester County, NY; MontcoHappening.com in Montgomery County, PA, OceanHappening.com in Ocean County, NJ; and BronxHappening.com in the Bronx, NY. Up to 25 targeted online magazines are expected to launch in 2011 under the Happenings Media umbrella.
Happenings Media's online magazines provide entertaining, informative, & interactive hyper-local content to engage readers via an online magazine platform and related social media. The network's lean business model succeeds in effectively satisfying the needs of local readers, licensees, and advertisers on both the local and national level.
Online magazines deliver all of the benefits and functionality of traditional regional print magazines with increased digital capabilities, providing a combination of lifestyle written & video content, comprehensive community guides, and community interaction among social media platforms. Within Happenings online magazines, both local and national advertisers will have the opportunity to engage communities across the country with creative, integrated digital marketing campaigns.
Co-founder Tina Paparone observes, "The rapidly evolving world of digital media provides opportunities for local, regional, & national advertisers to better target and engage customers. While other media outlets struggle with the monetary feasibility of hyper-local advertising platforms, we're excited to build a business model that allows hyper-local content to thrive, local entrepreneurs to succeed, and advertisers to uniquely engage the public on a hyper- local level. Happenings Media's collective approach will allow us to grow more quickly, efficiently, and effectively."
Happenings Media was founded in response to the success of an online magazine in Bucks County, PA called BucksHappening.com, launched as a flagship model in late 2009. Based upon the success of their first digital magazine, entrepreneurs and sisters Angela Giovine and Tina Paparone founded Happenings Media in January 2011 to empower other local entrepreneurs to create successful hyper-local online magazines. The response within the first 6 months has been overwhelmingly positive, and Happenings Media is on track to expand to over twenty locations in 2011.
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Founded in January 2011, Happenings Media is a powerful network of hyper-local online magazines. The mission of Happenings Media is to provide entertaining, informative, & interactive hyper-local content that engages readers via an online magazine platform and related social media. Using these platforms, we provide advertisers the ability to engage our readers with creative, integrated digital marketing campaigns.