Ann Arbor graphic design and advertising company, Wagner Design Associates, designed the magazine using elements to showcase Printwell's wide range of capabilities. At first touch, readers notice the cover's unique suede-like feel, created using an innovative aqueous coating which is more cost effective than printing on an expensive paper often used for the same effect. Printwell is committed to green design and in one article readers see what soy ink looks like as well as learning about Printwell’s commitment to recycling and pollution control.
The first edition magazine explores many facets of the company and the printing industry itself. It targets creative professionals, print buyers and anyone interested in learning more about printing. Topics include What Every Print Buyer Really Wants, The Search for Stability in a Printing Partner, Eco-Friendly Printing, and Finishing Touches for a Job Well Done. It's been extremely successful and Wagner Design has been engaged to design another edition to be published later this summer.
Printwell was founded in 1983 by CEO Paul Borg, in a 1,000 sq. ft. office. From these humble beginnings the company has grown into one of the largest commercial printing operations in Michigan. Printwell has received numerous recognitions in recent years including 5 out of 6 consecutive annual “Best of Category” awards for heatset web from The Printing House Craftsmen Club. In 2010 they were honored with “Best in Category” for sheet-fed printing. Recently, Printwell achieved G7 certification for calibrating proofing and press equipment to standards set by IDEAlliance. With sheet-fed, half-heatset web, full-heatset web, and state-of-art digital printing, Printwell offers their customers a wide range of printing services.
Wagner Design provides a full range of creative design and advertising solutions for a wide spectrum of industries including high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, and web design, and has been featured in various design publications.
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Wagner Design provides a full range of creative graphic design and advertising services to organizations in the high technology, retail, health care, financial, and academic sectors.