“Branding and marketing are both important for business owners to get and keep their name in front of prospects to grow their business,” said Brown. “In this workshop, participants will receive the tools necessary to effectively create a brand strategy for their landscape design business.”
Participants in the Branding and Marketing workshop will learn the four most important ways to accomplish their branding program.
“Each branding program can be customized with actionable tactics to fit the specific business goals and marketing budget,” said Brown. “Regardless of the business owner’s level of marketing expertise; novice beginner, intermediate level marketer or advanced expert, this workshop will provide specific initiatives to improve brand awareness and marketing effectiveness.”
Chris Brown offers participants a variety of tactics, tools and techniques for creating a powerful marketing program. Attendees will learn five easy lessons for using social media for branding and marketing a business. Attendees will also learn how to measure the effectiveness of their branding and marketing program.
The Branding and Marketing workshop is entitled How to Brand and Market your Landscape Design Business: Creating a Marketing Program Designed to Build Awareness, Brand your Company and Attract New Customers. It will be presented as part of the Association of Professional Landscape Designers week-long 2001 International Design Conference.
The Association of Professional Landscape Designers (APLD) is holding their International Design Conference from June 13 through 17, 2011 at the Marriot in Cleveland, Ohio. Landscape design professionals from around the world will gather for educational seminars and 24 garden tours including the Stan Hywet garden and Salsbury-Schweyer garden in Akron.
Brown publishes the award-winning blog Branding & Marketing for business professionals with an interest in improving their branding and marketing results. The online publication has over 900 articles and a subscriber base of almost 10,000 readers. More marketing tools are available at Branding and Marketing. http://brandandmarket.com. For more information about branding and marketing or to have Chris Brown present a workshop to your annual conference contact her directly 330-656-9793.