Remember To Budget For Online Marketing Remind Rippleffect

June 13, 2011 - PRLog -- Leading North West digital communications agency Rippleffect are reminding businesses to budget for online marketing.

A Rippleffect Online Marketing spokesperson explained, "We're still surprised that despite the massive reliance on search engines for finding everything from celebrity birthdays to holidays, professional services and consumer goods, many companies still don’t understand why they need to spend time and money on their website and on online marketing."

In the same way that a new bricks and mortar store needs to be promoted and advertised so that it can be found by the target audience, a website needs to be marketed too.  Without online marketing and Search Engine Optimisation (SEO) it's highly unlikely that the site will stand out from the millions of other websites and billions of web pages.  

Companies will want their website to appear in the search results for certain terms, so that their result is more likely to be clicked on, to attract more visitors to the site and so more conversions.  If the website isn't on the page of results, it is unlikely to be clicked, meaning that the company will be missing out on conversions.  Rippleffect are highly experienced when it comes to determining the best strategy in order to help companies of all sizes across all industries make the best use of their online marketing budget.

Improving websites so that they appear in search results for the relevant keywords takes time.  Depending on the type and quality of website, as well as the keywords targeted, it can take months for the changes made to the website to be noticed and indexed by the search engines.  This means that SEO is not an instant fix for the vast majority of sites.  Making improvements to the website is likely to see significant rises in traffic and conversions thanks to higher rankings in the search engine results.

Online marketing is highly targeted, and so can be much more effective than traditional marketing such as newspaper or TV advertising, or direct mail.  As search terms can be extremely descriptive, it's easier to target those who are enquiring about a product or service, as well as those people who are ready to buy.  

Find out more about Online Marketing, and how else Rippleffect can help, by visiting http://www.rippleffect.com/online-marketing or by calling 0845 803 8381 today.