New Market Research Report: China Telecommunications Report Q3 2011

June 14, 2011 - PRLog -- BMI has incorporated the latest data released by the Chinese telecoms regulator and operators in our forecasts for the country's telecoms industry. Not surprisingly, we expect China to continue on its impressive growth momentum in the mobile, 3G, internet and broadband sectors, while the fixed-line market is the only one that is expected to experience a decline on the back of increasingly popular mobile services. At the end of 2010, China had 841.963mn mobile subscribers, and we forecast the country to remain the world's largest mobile market by the end of 2015 with a total mobile subscriber base of 1.791bn. Much of this growth momentum will be driven by rural expansion and we therefore envisage operators' ARPU to continue to trend downtrends due to a high proportion of low-value prepaid subscriber. However, we see an upside risk to our ARPU forecasts beyond the five-year forecast period as mobile penetration rates cross the 100% mark. Market saturation is likely to force operator to seek revenue growth through introducing high-value value-added services compared to subscriber growth.

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Full Report Details at
- http://www.fastmr.com/prod/169862_china_telecommunication...
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At the time of writing, China Telecom has yet to release its subscriber figures for March 2011. However, based on the data released by China Mobile, China Unicom and the Ministry of Industry and Information Technology, net additions for the Chinese mobile industry in the quarter ended March 2011 is likely to be one of the best performing quarters in recent years. BMI thinks that the fledgling 3G industry is a key growth driver as operators engage in aggressive market campaigns such as hefty handset subsidies to attract consumers.

According to China Internet Network Information Centre's 27th Statistical Report On Internet Development In China, search engine application had the highest number of users with 374.53mn at the end of 2010. This was followed behind by online music and online news, which had 320.74mn and 307.69mn users respectively. While online communication channels such as email, forum/BBS and instant messaging remain popular, online business transactions in China are growing rapidly due to the government's effort to promote e-commerce. The number of online shopping, banking and payment users reported the highest y-o-y growth at 48.6%, 48.2% and 45.9% respectively. A survey by Chinese mobile phone application service provider 3G.cn showed that 52.2% of mobile phone internet users in the country had used mobile banking services by the end of February 2011. This was an increase from 36.8% in July 2010, and the development is in line with BMI's core view that the fledgling mobile banking industry is one to look out for due to significant growth opportunities arising from the integration between mobile and financial services.

Lastly, China overtook India to reach the eighth position in our latest Business Environment Ratings. China has the second highest Industry Rewards score in the Asia-Pacific region but we note that there are downside risks to the country's overall Telecoms Ratings score due to the increasing frequency of protests across China over rising fuel prices, which could negatively impact the country's business environment and investor confidence.

Partial Table of Contents:

Executive Summary
SWOT Analysis
- China Wireline Fixed-Line and Broadband) Business Environment SWOT
- China Mobile Business Environment SWOT
- China Political SWOT
- China Economic SWOT
- China Business Environment SWOT
Business Environment Ratings
- Asia
- Table: Asia Telecoms Business Environment Ratings
- China
Industry Forecast Scenario
- Mobile
- Table: China Telecoms Sector - Mobiles - Historical Data & Forecasts
- ARPU
- Table: China Telecoms Sector - ARPU - Historical Data & Forecasts (CNY)
- Fixed Line
- Table: China Telecoms Sector - Fixed Lines - Historical Data & Forecasts
- Internet
- Table: China Telecoms Sector - Internet - Historical Data & Forecasts
Market Data Analysis
- Mobile Market
- Table: China Mobile Market, December 2010
- Table: China Mobile Net Additions, Q410
- Subscriber Mix
- ARPU & MOU
- Table: China ARPU Levels
- 3G
- Table: China 3G Mobile Market, February 2011
- 4G
- Mobile Contract Wins
- Table: Mobile Contract Wins 2009-2011
- Mobile Content
- Regional Outlook
- Country Outlook
- Overview
- Table: China Mobile VAS Revenues (CNYbn)
- Mobile Broadband
- Mobile TV
- Value-Added Services Timeline
- Table: Selected VAS Services Launched, 2009-2011
- Regional Mobile Markets
- East China
- Table: East China Regional Mobile Markets
- Guangdong
- Zhejiang
- Shanghai
- Beijing
- West China
- Table: West China Regional Mobile Markets
- Sichuan
- Chongqing
- Central China
- Table: Central China Regional Mobile Markets
- Hubei
- Mobile Operator Data
- Table: China Mobile Market Overview
- Table: China Mobile
- Table: China Unicom
- Table: China Telecom
- Handset Market Share
- Fixed Line
- Table: China Local Access Market, February 2011
- Regional Fixed-Line Markets
- East China
- Table: East China Regional Fixed-Line Markets
- Central China
- Table: Central China Regional Mobile Markets
- West China
- West China Regional Fixed-Line Markets
- Broadband
- China Telecom
- China Unicom
- Broadband Content
- Table: China's Internet Application - No. Of Users (2010 Vs 2009)
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Full Table of Contents is available at:
-- http://www.fastmr.com/catalog/product.aspx?productid=1698...

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.