The book includes a bonus chapter called Baker's Dozen 13 Marketing Musts, which is contributed by Douglas S. Kirkland whose past roles have included being President and CEO of a worldwide company, President of international divisions, and Director of Manufacturing. These Marketing Musts are universally relevant, whether a product, a service, real estate, an entity, or a person, etc., and whether a small family-owned business or a large company.
The final chapter of the book contains a 40-Day Survive to Five Campaign for increasing small business survival rates. It will not only boost new businesses, it will revitalize and breathe new life into older businesses, regardless of the type of business, or place in the small business life cycle.
Those who read Startup Savvy are assured they will be able to: steer clear of common pitfalls and mistakes; learn from real entrepreneurs about some behind the scenes aspects of starting and running a small business; save themselves considerable pain, money and precious time; and outperform and outlast their competition.
Wilcox is currently the senior business counselor of the Tennessee Small Business Development Center (TSBDC) at East Tennessee State University’s (ETSU) Kingsport Affiliate Office, and executive director of KOSBE at the Kingsport Area Chamber of Commerce. Since being hired at the Kingsport Chamber in July 2006, Wilcox has provided one-on-one technical assistance to more than 500 individuals or businesses. She holds a master’s degree from Brenau University, Gainesville, Ga.; and has more than 20 years of wide-ranging business experience in the full-service hotel, environmental consulting, automotive, woodworking machinery, flat glass and nonprofit sectors.
Startup Savvy was released May 3, 2011, by PublishAmerica in Baltimore and printed in the United States. The 18-chapter, 230-page book retails for $24.95 and can be purchased online from most major retailers including but not limited to: Amazon.com, Barnes & Noble Booksellers, Borders and Books-A-Million.
# # #
About Intrepid Business Strategies: Aundrea Y. Wilcox is available for expert opinion, motivational keynotes, workshops and limited small business consulting for entrepreneurs and new businesses in business less than five years. We help you grow your business, increase sales, develop more effective marketing strategies and survive beyond the first five years of startup.