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Follow on Google News | Integrating Online And Social Media With Traditional Marketing Is The Way Forward Says BrandboostBrandboost recommends offline marketing support for online and social media campaigns
By: Brandboost This approach is backed up by a recent US survey conducted by business development specialists RSW/US, which found that 67% of marketing decision makers believed that “digital agencies need to evolve and offer more traditional services to maintain relevancy.” The survey also revealed that only 25% of respondents used an agency that was exclusively focused on digital, social or SEO activities. This was down 28% on the previous survey conducted for the period 2009-2010 (see www.emarketer.com) As a division of online communication and marketing specialists MPS & BBI International, the Brandboost team has long standing experience in both online and offline campaigns. Today, integration between the two areas is becoming increasingly frequent in all types of marketing project. Online marketing is exceptional for its cost-effectiveness, reach and flexibility. Additionally, the impact of marketing messages can be effectively measured and analysed so that strategies can be honed to react accurately to target audience response. Offline media can complement the process by driving traffic online and lending the credibility and visibility of established communication channels to key business messages. Andrew Libra, Managing Director of MPS & BBI International, comments: “Using online and offline strategies together increases the effectiveness of both. These survey findings are of concern to digital-only agencies here as well as in the USA because UK businesses are increasingly recognising the potential of working online and offline programmes together.” End
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