Reliance Digital TV to showcase Star India’s HD channels on its platform

PRLog (Press Release) - Jun. 9, 2011 - Reliance Digital TV to showcase Star India’s HD channels on its platform

Mumbai, 8th June 2011: Reliance Digital TV (RDTV) the leading Direct- To- Home (DTH) service provider in the country has partnered with Star India to showcase its bouquet of Asli HD channels like Star Plus, Star Movies, Star Gold and Star World for its HD and HD- DVR subscribers.  

RDTV has been making constant endeavours to bring about digitization in the country and enhance its subscribers’ television viewing experience. Recently, RDTV introduced a break through technological innovation and became the only DTH brand in India to offer its’ entire bouquet of 250 broadcast TV channels in ‘Full High- Definition’ quality (Full HD quality = 1080p, 2 million pixel frame resolution). The new cutting-edge digital technology enables real-time video signal up-scaling by up to 10 times with a 16:9 wide aspect ratio and digital sound clarity.

Continuing with the tradition of providing its subscribers with a better viewing experience, RDTV has tied-up with Star India to offer its’ bouquets of HD channels and carry forward the objective of offering a world- class experience with rich content in High Definition.

Commenting on this partnership, Mr. Sanjay Behl, Chief Executive Officer, Reliance Digital TV said, “Reliance Digital TV has always been a frontrunner in innovation in the DTH industry. It has been our continuous endeavour to enhance our subscribers’ viewing experience. By partnering with leading content providers like Star India with whom we have a shared vision, Reliance Digital TV is now leading the change in adoption of an unparalleled television viewing experience.”  

Commenting on this tie-up Sanjay Gupta, COO, Star India Pvt. Ltd. said,
"This association with Reliance Digital TV, furthers our aim to ensure that every Indian home is able to experience world class media experience through Star India's bouquet of Asli HD channels."

Reliance Digital TV consumers can now subscribe to the ‘Ultra Sharp 2 pack’ to watch Star Plus HD, Star Movies HD, Movies Now HD, Nat Geo HD and iConcerts HD at Rs.75/- (plus taxes) per month.

Alternatively, the channels are available on a-la- carte basis at Rs.30 per month.

For further information please contact:

Parul Sharma  
Assistant Vice President
Corporate Communications
STAR India Pvt Ltd                                                                  
parul.sharma@startv.com  
+91 9811988996

Jaswinder Manchanda
Hanmer MSL Communications Pvt. Ltd.
E-mail: jaswinder.manchanda@hanmermsl.com
M: +91 99673 75327

Sharon Fernandes
Hanmer MSL Communications Pvt. Ltd.
E-mail: sharon.fernandes@hanmermsl.com
M: +91 98194 98447