First Annual Custom Week June 6-13: Companies Collaborate to Promote Customization

June 8, 2011 - PRLog -- June 9, 2011:  A group of more than 35 custom and personalized product companies announced a weeklong collaboration to bring attention to the growing “mass customization” movement by showcasing the breadth of customizable products now available in the market at http://www.customweek.com.  

At customweek.com, consumers can discover a wide range of custom products, designing and creating everything from unique purses to new flavors of ice cream.  They can also enter to win a $2,500 “Customize Your Life” Grand Prize package, and take advantage of exclusive purchase discounts.  

In April, Forrester Research issued a report titled, “Mass Customization is (Finally) The Future of Products” asserting, “…Mass customization has finally hit an inflection point.”  The report continues to predict custom products will “explode” with accelerated growth in the coming years, painting a vivid picture of a consumer marketplace brimming with “rich, pervasive customization.”

The report also suggests made-to-order products will affect global economics as manufacturing is more likely to be in the USA or EU instead of Asia.

Given the growth in custom products, now being touted as the perfect gifts for the holidays, it appears nothing can quite compare. Shirts, shoes, beds and baubles that are truly "you" are more popular than ever, thanks to all the social-media emphasis on our tastes and traits.

"I think people are tired of mass production and are tired of following what everyone else is doing,” says Angee Robertson, owner of Sheic Journals which  provides women the opportunity to create their own journals. "Being able to put your own stamp on something allows people to express themselves creatively and I think people are craving this freedom."

Inexpensive technology, advances in production techniques, and rapidly-evolving buyer expectations have unlocked the door to mass market customization.  These factors have advanced industrialization from a mass production/assembly line age into a new age where products are created or completed based on customer design choices.

About Custom Week
Custom Week is a voluntary industry wide promotion organized by executives from TreehouseLogic, GemKitty, and Create-A-Mattress to draw attention to the maturity of the mass customization movement, highlight companies currently offering thousands of customized and personalized items across a spectrum of categories, and emphasize that mass customization is a trend that’s here to stay.  For more information, visit http://www.customweek.com.

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Customizable journals for women that allow them to express not only their unique story but their unique style.