“Friday Professional Group has a long and reputable history in Calgary for providing superior employment solutions for Calgarians” commented Molina, “We were approached by FPG because they felt that it was the right time for a fresh look and to add a new flare to an already established local/Calgary brand.”
The campaign will see the development of a new corporate identity for FPG, including the creation of an entirely new colour pallet. A custom CMS website will also be included in the re-brand housing the latest in online marketing tools. “FPG understands the importance of being innovative and progressive. Although their current website carries components necessary to engage with new and potential customers, there is much more that can be done. Our job as an agency will be to outline through a new identity and a new CMS website what FPG can offer in an aesthetically and easy to navigate manner” concluded Molina.
Work on the campaign is set to begin June 1st, 2011.
About Friday Professional Group
Established in 1987, Friday Professional Group Inc. is well recognized in the industry as a friendly firm that provides superior employment solutions to Calgarians. Contrary to expectations, we’re not named for the most popular day of the work week. Our name comes from the story of Robinson Crusoe and his man Friday — an inspiring character who worked tirelessly to aide Crusoe’s success. Like Crusoe's devoted friend, we at FRIDAY are fiercely dedicated to our clients and do everything we can to assist in their success.
About New Wave Media
New Wave Media is a fully integrated marketing agency located in Calgary, Alberta focusing on branding, online marketing, website design/development and public relations. We are dedicated to unleashing the possibilities of what powerful strategic marketing can do for YOU! Our passionate approach to your marketing needs will ensure that you generate consistent and effective awareness that drives use of your services among target audiences. Our philosophy is to use our industry expertise, experience, unique skills, objectivity and our belief in a client-agency partnership to produce results strategies that will persuade your customers to stand up, take notice and most importantly, act.
Tara Molina | (403) 457-0919 x 221 | firstname.lastname@example.org | www.new-wavemedia.com
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New Wave Media is a fully integrated marketing agency located in Calgary, Alberta. We are dedicated to unleashing the possibilities of what powerful strategic marketing can do for YOU!