Just Released - Think Small, Grow Big: A Social Media Survival Guide for the Marketing Professional

June 7, 2011 - PRLog -- Offering Innovative Views on Marketing in the World of Social Media

Social Media is an inescapable, all-consuming, non-stop form of communication that has taken over our society, reaching across generation gaps and forever changing effective marketing. This can make it difficult for traditional marketers to do their jobs. They often feel lost in a world where online communication is the norm and commercial messaging is intrusive and annoying. Reading Think Small, Grow Big: A Social Media Survival Guide for the Marketing Professional, by Ab Kuijer, can help marketers and entrepreneurs utilize social media in a way that boosts sales and brings in customers.

Consumers now have the ability to share their opinions about a brand with the world via the internet. This changes how companies can market effectively. Despite efforts to promote their products in a healthy or positive light, if a few consumers blast remarks to the contrary, all marketing credibility has been lost. Kuijer, a Social Media Activist and elected Europe’s Best Youth Marketing Expert in 2010, teaches marketers to use social media to their advantage. By addressing negative remarks before they become crippling and connecting with customers through dialogue marketing, marketers can create a relationship with consumers that is rewarding and fulfilling.

From Facebook and Twitter tutorials, to the history of the advertising industry, to learning how to effectively bring traffic to your blog or website, Think Small, Grow Big can help establish your brand online. This is a must read guide both for seasoned and novice marketers to understand the new world of social media and to reach their goals. They will learn: to appreciate current customer’s needs, instead of constantly searching for new clients; to keep customers happy so they will become ambassadors to the brand; to focus on customer service through dialogue marketing and social networking techniques; to be successful by building relationships beyond a sale; to build brand awareness through trust and friendly recommendations; to keep customers satisfied; to grow BIG!

Think Small, Grow Big just released in the U.S. has already received praise from leading business people:

"Ab Kuijer has managed to create what many are looking for: a simple and relevant "how to" book for social    media."
—Maarten Albarda, VP Global Connections, Anheuser-Busch InBev
      
"Mandatory reading for all start-ups (and their investors) who want to grow BIG!"
—Candace Johnson, co- initiator of SES ASTRA and SES Global, the world's pre-eminent satellite system   

ABOUT THE AUTHOR
AB KUIJER is a (social) media activist. He has broad experience in the communications field as a journalist, radio host, film and television producer, writer, and blogger. He is the founder and creative director of international communication agency JuniorSenior, based in Amsterdam, The Netherlands. Kuijer was elected Europe's Best Youth Marketing Expert in 2010 by the Youth Research Partners. He frequently gives lectures and workshops on the innovation and application of social media. You can visit him online at www.abkuijer.com or follow him on Twitter @abkuijer.com

THINK SMALL, GROW BIG: A Social Media Survival Guide for the Marketing Professional
Cosimo Books, May 2011
Business/Economics
ISBN: 978-1-61640-540-3
Paperback, 114 pages, $10.95 / £7.99/EUR 8.99

ABOUT COSIMO BOOKS
Cosimo Books, based in New York, is an imprint of Cosimo, Inc., a specialty publisher of books and publications that inspire, inform and engage readers. Cosimo’s mission is to offer unique books to niche audiences around the world.

Always available at online bookstores. Visit www.cosimobooks.com

BE INSPIRED, BE INFORMED

# # #

Cosimo is a specialty publisher of books and publications that inspire, inform and engage readers. Our mission is to offer unique books to niche audiences around the world.