Design Force Proudly Unveils New Web Site & Blog!

PRLog (Press Release) - Jun. 6, 2011 - Design Force, Inc. proudly announces that the consultancy has just unveiled its new web site. President Ted Mininni: “We had a major goal in mind with our web site redesign. It is of paramount importance to us to better align with and communicate our unique positioning among brand design consultancies for our clients and key publics.”

Design Force Inc. is the leading package and license program design consultancy to the consumer product and entertainment industries. Mr. Mininni observes: “Through package design and licensing program design, we are able to establish strong emotional connections with consumers and create powerful visual brand experiences that engage, excite, entertain, inspire and influence their decision to buy.”

“Over the past two decades, we’ve come to understand the consumer’s ability to be motivated by brand experiences that provide an element of enjoyment. This knowledge enables us to develop design solutions that visually extend the brand promise and trigger emotions that impact purchase decisions”, Mr. Mininni stated in an interview.

The new web site offers content-rich pages featuring white papers, case studies and a new company blog, all of which will focus on sharing the consultancy’s expertise in its core competencies with its clients, key publics, consumer product marketers, brand managers, licensors and the entertainment and design communities. The blog, in particular, will encourage a lively exchange of ideas and foster conversation about all aspects of packaging and package design, as well as licensing program design and all things licensing.

To browse white papers on the site, please go to this link:
http://www.designforceinc.com/white-papers

To access the new Design Force blog and post comments, please go to this link:
http://www.designforceinc.com/design-force-blog

To sign up for the Design Force newsletter, Bolt, please go to this link:
http://www.designforceinc.com/newsletter

To contact Design Force, or Mr. Mininni, please call 856-810-2277, or go online at www.designforceinc.com

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Ted Mininni is President of Design Force, Inc., the leading package and licensing program design consultancy to the consumer product and entertainment industries. Ted has two decades of experience in developing creative strategies for package design and licensing program design.

Through package design and licensing program design, Design Force is able to establish strong emotional connections with consumers and create powerful visual brand experiences that engage, excite, entertain, inspire and influence their decision to buy. www.designforceinc.com.