Effective Integration of Social Media

June 6, 2011 - PRLog -- Maximizing the potential of social media can be a difficult process – whether you are at the helm of a global corporation or a charity. Both types of organizations are facing increased pressure to market to a broader audience, on new platforms, without the resources or training many feel is necessary to do the job right.

Key Learnings:
·Lessons from the big brands: How to create and distribute relevant content to a diverse fan base.
·How to prepare for success: what happens when your social media campaign ‘goes viral’?
·Strategies for keeping multiple stakeholders, both internal and external, aligned and following the same social media plan.
·A four step process to help organizations, both corporate and charitable, realize success through social media marketing (based on the four pillars of strategy, build, manage and measure).

Speakers include: Andy Rubin, CEO of Pentland Brands, Alan Welsman, European Digital Marketing Manager, The Walt Disney Company and Streisan Chapman Facebook’s  International Business Manager.

All proceeds from the ticket sales will go to charity, In Kind Direct - In Kind Direct redistributes surplus goods from manufacturers and retailers to UK charities working at home and abroad.

In Kind Direct was founded by HRH The Prince of Wales in 1996 and is one of The Prince’s Charities, which is the largest multi-cause enterprise in the United Kingdom.


Further details

Contact Meg Sinclair 647-278-3807
Christie Hobson 020.7096.0146
m.sinclair@syncapse.com

See http://syncapse.eventbrite.com/ for details.