TEDxPearlRiver - Adam Horler asks, Can Asian consumers save the planet?

June 5, 2011 - PRLog -- Adam Horler left a successful corporate life, 13 years of which were spent in Asia, following the realization that things were not right with the world, and he was part of the problem.

The problem is rampant natural resource depletion and the solution is educating consumers to consume consciously, thereby creating demand for sustainable products and services in Asia. Where consumers lead, companies and governments have no choice but to follow...

Listen To Adam’s talk on YouTube at:
http://www.youtube.com/watch?v=A8oe8FyXYWs



(Acknowledgement: TEDxPearlRiver is very grateful to Podge Dimagiba for video editing, AJ Libunao for photography at www.flickr.com/photos/TEDxPearlRiver/sets and Victor Zhang for video transcoding, as well as the production crew) www.TEDxPearlRiver.com



About LOHAS
Lifestyles of Health and Sustainability (LOHAS) describes a marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. This market is growing incredibly fast throughout the Asia-Pacific.
The consumers attracted to this market represent a segment and market opportunity. Approximately 16% percent of the adults in urban Asia are currently considered LOHAS Consumers. This is based on surveys of the Asian adult urban population in 18 cities in January 2010 – more than 19,000 consumers.
The LOHAS consumer in Asia is more likely to be female, older than average, better educated, and typically earns 10-30% more than the average income of the panel in the Asian research.

The industry that serves these consumers has been identified in a research report by The Natural Marketing Institute and given the moniker of Lifestyles of Health and Sustainability, or LOHAS—a market conservatively estimated at $290 billion in the U.S, and growing. Cultural Creatives are the basis of the LOHAS market.

About TEDx, x = independently organized event.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event.

The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations). www.ted.com/tedx

For more information about LOHAS Asia please contact Liz Smailes, PR & Communications Director at liz@lohas-asia.org or visit www.lohas-asia.org

# # #

Lifestyles of Health and Sustainability (LOHAS) describes a multi-billion dollar marketplace for goods and services focused on health, the environment, healthy and sustainable living. Asia-Pacific LOHAS is an information hub for all things LOHAS in Asia.