“It’s amazing that on-line publishing networks will run our ads on web sites, with no quality checking. These web site operators will then commit white page fraud. They take names from the white pages, fill out our lead forms and send the leads along in order to collect. The lead will show as “valid” against any automated checking such as consistency between the address, phone numbers and name. The only problem is that the consumer did not fill out the on-line form,” reports Bob Richards at Prospect Match. Visit http://www.prospect-
The firm found that the only way to check each lead is to call the consumer as soon as the lead arrives. “This would not be possible without the Internet and the lower costs provide by outsourcing abroad. We are able to provide a firm on the other side of the planet a window to our database to call each lead as it arrives. The consumer may still be sitting at their PC. Any bogus lead can be immediately screened out before it gets passed on to a financial professional,”
Richards adds, “I hope this type of proactive move by firms like ours will provide the publishing networks, some of them public companies, on notice that garbage information will no longer be tolerated.Visit http://prospect-
About Prospect Match
Prospect Match provides insurance leads and investor leads to financial advisors and insurance professionals seeking to gain new clients. A challenge faced by the firm is that the leads it receives from running its ads on publishing networks are sometimes bogus. And this new process will serve to screen out any invalid lead.
Visit http://www.prospectmatch.com for details
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Prospect Match is designed around you, the financial professional, to help you grow your business. It is a completely automated system, accessible 24 hours day, 7 days a week via the Internet.