“We were selected by the worldwide news aggregator Google News because our original medical content and health reporting is of national relevance to a large audience,” said Walter Jessen, CEO at Highlight HEALTH.
Patients are taking an increasingly active role in their own healthcare decision-making process and using the Internet to research their conditions. According to the Pew Internet and American Life Project, eight in ten Internet users look online for health information. The majority of people online (66%) search for information about a specific medical condition.
“Today patients are dealing with an uncertain economy and an uncertain health insurance future. In response, more Americans are beginning to realize that they must become more proactive about managing their own healthcare,”
Highlight HEALTH enables Internet users -- patients, physicians, researchers -- to access credible, evidence-based medical and health research. Highlight HEALTH also provides background and analysis on cutting-edge scientific studies so that patients can understand how new treatments and emerging research could affect them.
Highlight HEALTH focuses on patient-centered topics such as genetics, biomarkers, and personalized medicine. In addition, Highlight HEALTH publishes original analysis and editorials focused on current health news, healthcare, and the use of social media in health and medicine.
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About Highlight HEALTH: Highlight HEALTH is a new media news organization dedicated to educational and informative reporting on biomedical research and clinical trials. Highlight HEALTH promotes advances in biomedical research, encourages health literacy to improve self-management, and provides credible, reliable sources of health and medical information. More information is available at the Highlight HEALTH website: www.highlighthealth.com