His session, “Yes, Virginia, Tweeting is SEO” will be held on Tuesday, June 7 at 11:00 a.m. Through an in-depth case study taken from his time as the Director of Interactive Marketing & E-Commerce at Four Seasons Hotels & Resorts, Michael will explain how a complex, traditional brand learned to embrace Twitter as an integral part of its SEO strategy.
About Michael Hayward
Michael Hayward is the CEO of ROI Labs, a leading provider of global web analytics consulting services.
Michael specializes in the strategy, implementation and development of analytics and marketing solutions and technology. He has over 25 years of e-commerce, branding, marketing and analytics leadership experience, including over 23 years with Four Seasons Hotels and Resorts. While there, he led the development of the Four Seasons family of websites, as well as its search, social, email, customer data and analytics efforts. Most recently, Michael was Principal at marketing301, a strategic consultancy that helps companies boost ROI and create optimal customer experiences through the use of interactive tools and technology.
Michael is also a noted industry thought-leader and a regular speaker at Cornell University, the University of Western Ontario’s Ivey School of Business, and the University of Toronto. He is also an advisory board member of the HSMAI Travel Internet Marketing group. Michael holds an MBA from the Rotman School at the University of Toronto, and a BA in Commerce from University of Toronto.
About ROI Labs™
ROI Labs is a leading provider of global web analytics consulting services. Specializing in web analytics, landing page testing, conversion optimization and site usability, ROI Labs’ expert analysts use cutting-edge technology to deliver the practical recommendations needed to craft smarter marketing strategies – ones that drive results and revenue.
ROI Labs leverages 16 years of expertise honed through rigorous research, analysis and testing to maximize the return from Clients’ web analytics investments. Global Clients include Four Seasons Hotels and Resorts, SAP, HP, The Wharton School of the University of Pennsylvania, Humana and Sony Entertainment, among others. ROI Labs can be reached at +1 (212) 868-6354, info at roilabs.com, or by visiting www.roilabs.com.
Media Contact: Eunice Ahn
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