Sales Lead Mgmt. Assn. Radio Interviews Trish Bertuzzi-The Bridge Group, Inc. - June 2nd at 5 PM PST

June 1, 2011 - PRLog -- Will Crist, director and host of The Sales Lead Management Association (SLMA) weekly radio program, announced he will interview Trish Bertuzzi Inside Sales Thinker, Writer & Builder, President & Chief Strategist, The Bridge Group, Inc. on June 2nd  at 5 PM PST.   Free access to the program is available through the internet at www.theslma.com.    

Crist intends to ask Ms. Bertuzzi about the biggest challenge her group has encountered of her 180+ clients and the number one weaknesses that marketers and sales managers share.   She will talk about her new book, Building Inside Sales: Framing a Best Practice Group

Trish and The Bridge Group help Sales & Marketing leaders make the big decisions: on implementation strategy, processes to improve performance, supporting technology plus metrics and measurement.

Since founding The Bridge Group in 1998, Bertuzzi and her team have helped over 180 B2B technology clients build, expand, and optimize their Inside Sales strategies.

Bertuzzi is a frequent speaker and blogger on Inside Sales productivity, trends, and effectiveness. She is author of Building Inside Sales: Framing a Best Practice Group and co-author of Sales Speaks: Perception & Ponderings on Marketing Leads.

Trish has won 7 awards (including a lifetime contribution award from the AA-ISP and the Top 20 Women to Watch in Sales Lead Management for 2011), she serves on 3 boards.

Will Crist has interviewed hundreds of CEOs and CMOs as the host of both SLMA Radio and Pilgrim on the 405, which broadcasts every Wednesday at 5 PM PST: http://octalkradio.net/default.aspx.

The SLMA radio program can be reached via the SLMA website: http://www.salesleadmgmtassn.com/.  Follow the link to the “Listen Live” button.  SLMA radio shows can also be subscribed to via iTunes. Archived programs of 40 CEOs from companies in the sales lead management field are available for listening on the SLMA Radio site.    

About the Sales Lead Management Association

The Sales Lead Management Association was founded in 2007. The association serves 3,500 members of the worldwide sales lead management community.    In 2010, SLMA’s site received more than 100,000 total visitors.  A privately held organization, SLMA has a diversified business model with revenues coming from sponsors, display advertising, SLMA Radio, sponsored video webinars, newsletter advertising, sponsored cartoons, industry leader links, a speaker’s directory, case studies and a blog, Sales Lead Management Today. SLMA featured programs include more than 300 articles and white papers, “The 50 Most Influential People in Sales Lead Management (2008, 2009, and 2010)” “The SLMA 20 Women to Watch in 2011,” and “Sales Lead Management Week’ (Oct. 9 through 15 in 2011).  For additional information, visit SLMA.

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Sales Lead Management Association: The SLMA is an association with the mission of helping companies becomes more successful in the critical business process of Managing Sales Leads.