According to research conducted by Joyce Julius & Associates, Inc., which specializes in measuring the scope of sponsorships across all forms of media, the Heat’s Dwyane Wade was third in mentions with 93, while the final member of Miami’s Big Three, Chris Bosh, had his name referenced 71 times from tip-off through signoff. Altogether, the three players were mentioned on 263 occasions.
In comparison, Dallas marquee players Shawn Marion and Jason Kidd received 38 and 34 mentions, respectfully.
Away from the court, Heat President Pat Riley was mentioned by name three times, while Mavericks Owner Mark Cuban was referenced just twice.
About Joyce Julius & Associates, Inc.:
Joyce Julius & Associates, Inc. is the sports and entertainment industry leader in accurate measurement and evaluation of sponsorships and promotional programs. Joyce Julius’ fully customizable, third party research is highlighted by in-broadcast television exposure monitoring, full media impact measurements, and fan/consumer perception analyses.
The Ann Arbor, Michigan-based firm has been measuring the scope of corporate sponsorships across all forms of media since 1985. These forms of media include national and regional event television broadcasts, television highlight and news programming, event radio, print media, Internet articles, along with exposure stemming from promotions and advertising, as well as event on-site elements.