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Although mobile penetration rose above 134% in December 2010, the rate of mobile subscription growth increased for FY10 compared to FY09. There were 643,000 net additions in 2010, compared to 609,000 in 2009. BMI believes that this is the result of growing demand for 3G services. According to the Swedish Post and Telecom Agency (PTS), there were 6.254mn 3G subscriptions at the end of June 2010, up 50% yo- y from 4.179mn at the end of June 2009. This revealed that 3G accounted for around 51% of total mobile subscriptions in June 2010, up from 37% at the end of June 2009. ------------------------------------------------------------ Full Report Details at - http://www.fastmr.com/ ------------------------------------------------------------ BMI estimates that mobile 57.4% of mobile subscribers were 3G subscribers at the end of 2010, and we expect this rate to increase to 72.6% by the end of 2011. Smartphone prevalence, cheap data packages and the introduction of LTE are all driving the penetration of 3G services in Sweden. In November 2010 Net4Mobility, a joint venture (JV) owned by mobile operators Tele2 and Telenor, made good their plans to roll out a commercial LTE network before the end of the year. The new network, which went live in Stockholm, Gothenburg, Malmo and Karlkrona, is expected to cover 99% of the population by the end of 2012. By that time, BMI estimates that almost 90% of the total mobile market will be on 3G services. There has been no new release of data by the Swedish telecoms regulator since June 2010, when it reported there were 5.014mn fixed lines in Sweden. However, data from individual operators shows that the annual rate of decline for FY10 has remained approximately the same as the 3.4% decline in 2009. BMI estimates there were 4.997mn lines at the end of 2010. In terms of the fixed-line market, the decline in demand is representative of continued demand for alternative services that are both cheaper and more convenient to access, such as mobile and VoIP. Notably, while overall demand for fixed lines fell, much of this related to PSTN and ISDN lines, while demand for IP-based telephony increased. TeliaSonera's VoIP subscriptions increased 75.3% year-on-year (y-o-y) to 277,000 in Q410, with 69,000 subscriptions added in H210.To a degree this would suggest that the decline actually represents a shift in the type of connection, rather than a permanent loss of subscribers. BMI estimates there were a total of 4.881mn broadband internet subscribers at the end of 2010, a y-o-y increase of 12.6%. We believe this growth was led by fibre, DOCSIS3.0 cable and mobile broadband connections. While xDSL accounted for the bulk of connections, at 1.633mn, this represented a decline of 4% y-o-y and it is in danger of being overtaken by mobile broadband, which had a total of 1.532mn subscribers, or 29% share of broadband connections in H110. We expect mobile broadband's share to increase as consumer preferences for higher speeds increase. In H110 mobile broadband accounted for over 85% of net additions of 10Mbps+ connections with fibre accounting for 9% and cable TV 5%. Partial Table of Contents: SWOT Analysis - Mobile - Wireline - Political - Economic - Business Environment Industry Business Environment Overview - Sweden - Europe - Table: Western Europe Business Environment Ratings Industry Forecast - Industry Forecast Scenario - Table: Telecoms Sector - Mobile, 2009-2015 - Fixed Line - Table: Sweden Telecoms Sector - Fixed Line, 2009-2015 - Internet - Table: Sweden Telecoms Sector - Internet, 2009-2015 Market Data Analysis - Mobile - Table: Swedish Mobile Subscribers (mn) And Market Share (%), Q408-Q110 (mn) - Table: Subscriber Net Additions (mn) And Share Of Net Additions (%), Q408-Q110 - ARPU - Mobile Contract Wins - Table: Mobile Contract Wins - Mobile Content - Regional Outlook - Mobile Broadband - SMS Revenues Under Pressure - Table: Orange's 3G And 3G Dongle Customers, Q108-209 ('000) - Country Outlook - Value-Added Services Timeline - Table: Selected VAS Services - Mobile Operator Data - Table: Sweden's Mobile Market Overview, 2008-2010 - Table: TeliaSonera Mobile's Subscriber Numbers And Financial Data, 2007-2010 ('000, unless otherwise stated) - Table: Telenor Mobil's Subscriber Revenue And Financial Data, 2007-2010 ('000, unless otherwise stated) - Table: Tele2 Sweden's Subscribers Numbers And Financial Data, 2007-2010 ('000, unless otherwise stated) - Table: Hi3G's Subscribers, 2007-2010 ('000, unless otherwise stated) - Fixed Line - Table: Sweden Growth Of Fixed Telephony Subscriptions, Q205-Q209 ('000) - Broadband - Market Shares - Wireline Contract Wins - Table: Wireline Contract Wins Regulatory Development - Table: Sweden: Regulatory Bodies And Their Responsibilities Operator Profiles - TeliaSonera AB - TeliaSonera Mobile - Com Hem - Tele2 AB - Hi3G Access Sweden - Telenor Sweden Competitive Landscape - Mobile - Table: Regional Mobile Penetration Overview - Fixed Line - Table: Regional Fixed-Line Penetration Overview - Broadband - Table: Regional Broadband Penetration Overview Glossary - Table: Glossary Of Terms Methodology - How We Generate Our Industry Forecasts - Table: Key Indicators For Telecommunications Industry Forecasts - Full Table of Contents is available at: -- http://www.fastmr.com/ About Business Monitor International Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports. View more research from Business Monitor International at http://www.fastmr.com/ About Fast Market Research Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156. # # # Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. End
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