New Men's Grooming Boutique Opens in Fox Valley

PRLog (Press Release) - Jun. 1, 2011 - ForMen2, Inc., a retailer of men's quality grooming and skincare products, has opened a sales boutique in the Westfield Fox Valley Mall in Aurora, IL. ForMen2 appeals to the man concerned about appearance, particularly for business and social situations. The specialty retailer conveys an attractive and sophisticated brand message emphasizing “It Pays To Look Good.” Excluding select barbershops and spas, ForMen2 is one of only a few brick-and-mortar retailers in the U.S. focused on men's grooming/skincare.

ForMen2 currently showcases items from suppliers Jack Black and Men-u. Two additional lines are expected to be offered in the next six months. Only companies that are socially conscious, using natural, botanical, premier certified organic ingredients tested on dermatologists, not on animals, will be carried. Nearly all products are vegan, fragrance-free, and colorant-free.

ForMen2 is located in the Macy's corridor of the mall. Products include shave lotions; moisturizing sunscreens; toners; and eye, hand, and muscle balms and creams. Anti-aging protein skin serum and eye treatments, and lip balms are available for women too. Merchandise and gift sets can also be purchased at www.formen2.com.

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ForMen2, Inc., a specialty retailer of men's quality skincare / grooming products appeals to the man concerned about appearance in business and social situations. ForMen2 currently showcases items from suppliers Jack Black and Men-u. IT PAYS TO LOOK GOOD