The deal offered a 63% discount for a HKD40 Tuttimelon cash voucher. The online group buying site, BeeCrazy, was buzzing with activity over the 5 days promotional period which commenced on 24 May 2011.
"We're really excited about BeeCrazy's ability to help us spread the word about our brand and the new summer flavours at Tuttimelon to the Hong Kong community. This revolutionary business model and BeeCrazy's excellent execution will really help further our goal of sharing our Tuttilicious frozen yogurt with every person in Hong Kong," said Roy Lam, CEO of Tuttimelon Hong Kong.
BeeCrazy’s Queen Bee (aka Vice President) Jennifer Cheng said, “We are proud to shatter another Group Buying record for Hong Kong with the help of our valued partner, Tuttimelon. This is an example of a quality merchant with an excellent brand, product, service, and image, who was able to harness the power of BeeCrazy’s hyper-localized platform to extend their reach in the Hong Kong community and target new customers and levels of branding. Tuttimelon’s social media campaign with us has been successful, as is exemplified by their Facebook Page, now at over 15,000 and climbing.”
Tuttimelon is a refreshing twist to frozen yogurt; one of the most popular frozen yogurt stores in the USA. Made with love, conscience, and joy, Tuttimelon bursts with natural goodness. Non-fat and at only 107 calories per 100g, there is no guilt in indulgence. Opened in August 2010, Tuttimelon was the first Self Serve Premium Frozen Yogurt brand to arrive in Hong Kong.
BeeCrazy features a daily deal on the best stuff to do, see, eat, and buy in Hong Kong. At www.BeeCrazy.com, three new deals are on offer every day, and available for purchase on the website for three days. On any given day there are up to fifteen fantastic offers for consumers to get crazy over.
Launched in July 2010, BeeCrazy confirms its position as one of Hong Kong’s most competitive and successful online group buying brands through its direct consumers reach, counted through its over 184,000+ Facebook fans, its database of over 450,000+ opt-ins.
BeeCrazy’s success to date can be seen through the 640,000+ vouchers sold – which equates to a saving of over HK$120 million for consumers.
The BeeCrazy team promises to offer only products and services that they would want to buy themselves -- at a great price of course. Jennifer Cheng, vice president of BeeCrazy said: “Each day we feature something cool to do at an unbeatable price! It's got to be a great product or service. Between our top-rated business partners and unbeatable prices, our members should feel comfortable venturing out and trying something new - just because it's featured on BeeCrazy. We want BeeCrazy to be an addiction that people can feel good about.”
BeeCrazy partners with Hong Kong’s most popular international and local brands. Offers have included restaurant coupons, skin care, spa treatments, massage, healthcare checkups, war games, and cake baking, with brands such as Mini Cooper, Ocean Park, Royal Pacific Hotel, Kosmo Wellness Café, Tanyoto Hot Pot, Emperor Entertainment Group, Bonjour Cosmetics, Jelly Belly, 3M, Casio Cameras, Angel Cosmetics, Xi Yan, Apple Computers, Fujitsu, Megan’s Kitchen, Phillips, Fiorucci, Macao Dragon, Subway Sandwiches, Broadway Cinemas, Hung Fook Tong, Kilo Off, Burt’s Bees, Cherry on Top, Celebrityslim, Famous Amos Cookies, Gudou Hot Springs, Bobbi Brown, Pentax Cameras, Kraze Burgers, Marjorie Bertagne MB, Tung Fong Hung, mYoga, Freshness Burgers, Makeup Forever, Epoch Patisserie, Decleor, Outback Steakhouse, Elishacoy, Original Taste Workshop, Absolute Burger, Yogurtime, Paisano’s Pizza, Shu Uemura, Express Sushi, Kushi One, Aliyoyo, iDance, Dr. Swiss, Beard Papa’s, Yoppi Yogurt, The Metropolis Harbour View Chinese Cuisine, Marco’s Oyster Bar & Grill and much, much more.
For merchants, BeeCrazy offers a platform for volume sales through this sensational marketing partnership – and at no signup or additional fee. By
offering a value added coupon for the group online purchase on www.BeeCrazy.com, not only do merchants sell in bulk, they also enjoy online direct marketing communications with BeeCrazy’s extensive membership through Facebook, email and mobile applications.
Tel.: (852) 2152 3988
Address: Flat A 8/F Yeung Yiu Chung (No.6) Industrial Building,
19 Cheung Shun Street, Cheung Sha Wan KLN Hong Kong
For more information or interviews, please contact Sinclair Communications.
T: (852) 2915 1234
T: (852) 2915 1234