“People are looking for ways to save money and producing your own food is obviously popular with the cost of groceries creeping up and up right now. It pays off in very little time. Once you have invested in a starter kit or two, you can then enjoy an annual supply of vegetables and fruit for literally just pennies. Growing organic food is one of the biggest household savers, since it’s the most expensive type of produce in even the biggest UK supermarkets. Keeping chickens is also far easier than many people think, and it gives you an abundant free supply of healthy organic eggs”
The store has a range of products aimed at keen gardeners and the inexperienced alike. There are full instructions on the site alongside Edwin’s own free guides to growing your own vegetables and keeping chickens at home. Many products are suitable for smaller urban spaces, helping people without much time and space to produce their own food. Edwin points to the cost of food as one of the clearest incentives currently:
“If you went to a typical UK supermarket today and bought a basket of organic vegetables, you could never hope to beat the price of growing your own. 750g of carrots, 400-500g tomatoes, 1 lettuce, 1 standard size bag of rocket, 250g green beans, 250g beetroot and a cabbage would add up to roughly £9.00. The basket is a fraction of what you would produce yourself with one of even our smaller size starter kits, like the Rocket Garden Small Organic Vegetable Box.”
Edwin also felt that a growing awareness of the health benefits of organic vegetables is also at play. A large scale European-Union study concluded in 2007 that organic vegetables contain up to 40% more natural antioxidants than their non-organic counterparts. Scientists currently believe that antioxidants help reduce the risk of cancer and heart disease. Again the price factor is important for Edwin:
“In the UK, you can easily grow potatoes, tomatoes, carrots, courgettes, beans, peas, salad vegetables, rhubarb, strawberries and more. The list is very long and there is something so timely about starting to grow your own now. In effect, it means you can still cut your checkout bill without having to resort to buying your family the cheaper, shop bought food laced with pesticides and chemicals. Your home-grown organic crop is going to be cheaper still, and it’s right there on your doorstep or even on your balcony”.
The full range of gardening and growing products can be viewed online at
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