Rook Coffee Roasters Expands with Second Retail Store and New Warehouse Facility

May 28, 2011 - PRLog -- The second Rook Coffee Roasters’ store will be located in the North façade of the Siperstein’s complex at 700 Joline Avenue in Long Branch, across from the South entrance of Monmouth Park Racetrack.  The 640 sq. ft. space will be more than double the existing Oakhurst store and will feature the same wood and metal interior finishings and atmosphere.

Siperstein’s co-owner Todd Katz says, “this is the prime location for Rook to open its second store with one of the busiest intersections in Long Branch and very adequate parking for coffee to go.” As an advocate for continued development in Long Branch, Katz is pleased to have a successful young business joining the city.

The 1,600 sq. ft. warehouse facility will be located at 1701 Valley Road in Ocean and house a new custom-made US Roaster Corp coffee roaster.  The larger roaster will be able to handle a much higher volume and roasting capacity than Rook’s current roaster.  The warehouse will also be the shipping and distribution center for Rook’s growing online business, as well as a local hub for tasting events and specialty coffee education.  

Rook owners Holly Migliaccio and Shawn Kingsley decided to add a second location as part of their targeted growth strategy. “The volume of customers and lines out the door at our Oakhurst store made us realize the time was right,” says Migliaccio. “Once our modest in-store roaster was roasting at full capacity, we realized we had to purchase a larger one to keep up with the demand and that meant adding a warehouse to store it in.”

Established in January 2010, Rook Coffee Roasters (www.rookcoffeeroasters.com) is located at 60r Monmouth Road in Oakhurst, NJ and is a visionary specialty coffee business complete with a retail store, in-house roasting facility and online shipping service in one.

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Established in January 2010, Rook Coffee Roasters (www.rookcoffeeroasters.com) is located at 60r Monmouth Road in Oakhurst, NJ and is a visionary specialty coffee business complete with a retail store, in-house roasting facility and online shipping service in one.