Enhance Business Image With Dixie® Pathways™ Product Design

May 27, 2011 - PRLog -- ATLANTA – In an effort to stay current with consumer trends and preferences, Georgia-Pacific Professional’s Dixie® brand is serving up its latest product design for foodservice disposables. Pathways™ puts foodservice owners and operators on the path to success by impressing guests and showcasing food in an aesthetically-pleasing fashion. With a crisp white background for a clean, pure look and a falling leaf design in natural, contemporary colors, this upscale yet down-to-earth nature theme complements food and reflects industry trends.

Since the introduction of the industry’s first disposable drinking cups in 1908, Dixie has been the leading innovator of foodservice disposables. The latest Pathways product design is available for cold cups, hot cups, plates, bowls, platters, food trays and take-out cartons.  The full line of disposables helps generate improved operational efficiency as the need for dishwashing and replacing permanent ware is eliminated.  The disposable products also reduce handling, further improving hygiene.

“Over the years, our stock designs have been recognized as raising the bar for trendsetting patterns and colors,” Craig Yardley, vice president and general manager of the meal service and napkin categories  at Georgia-Pacific Professional. “The introduction of Pathways™ exemplifies our commitment to providing solutions that help differentiate operations and enhance guest experiences.”

Research from the Color Marketing Group (1), a leading international association for color design professionals, helped determine the colors selected for Pathways. The clean white background exudes a business (2) feel with an emphasis on appealing food presentation. The use of brown conveys a natural reliable image (2) and the green color reinforces an appreciation of nature (2). The delicate falling leaves pattern will help appeal to customers while displaying food attractively.

Available in the Pathways™ product design, Dixie hot cups are poly-lined to protect against soak-through and offer a longer beverage hold time. The cold cups are made with patented board technology for a more durable sidewall strength. The Dixie plates, bowls and platters are  cut and grease-resistant, and microwaveable. Available in a variety of versatile sizes, the poly-coated food trays and take-out cartons are durable and ideal for portable meals.

To learn more about the Pathways product design, products and other innovations from Georgia-Pacific Professional, please call 866-HELLO GP (435-5647) or locate the foodservice section of the www.gppro.com Web site.

(1) “The Profit of Color.” The Color Marketing Group.
(2) “Color Choices Matter.” 4imprint.


ABOUT GEORGIA-PACIFIC PROFESSIONAL
Georgia-Pacific Professional is a provider of hygienic dispensing systems, towels, tissues, soaps, air fresheners, wipers, cups, cutlery and napkins. Two business groups operate under the Georgia-Pacific Professional business. The Washroom and Wiper Solutions group provides a wide range of products to market segments including office buildings, education, healthcare and manufacturing facilities. The Food Services Solutions group focuses on such segments as restaurants, coffee shops, convenience stores and lodging facilities. Georgia-Pacific Professional’s business features well-known product brands including enMotion®, Compact®, Dixie®, EasyNap®, SmartStock®, Brawny Industrial™ and SofPull®. For more information about Georgia-Pacific Professional, please call 1-866-HELLO GP (435-5647) or visit us at www.gppro.com.

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