Fresh on the heels of the global recession, outrage over huge bonuses for the head honchos at various banking organisations, austerity budgets in many countries, deficit and national debt regularly all making front page news, is it any wonder that this group of professionals is much-derided in the world’s media? Lest anyone has forgotten - sub-prime mortgages, anyone?
This is not meant to be a cheap shot at the banking fraternity. My point is simply that good reputations are easily undone; bad ones, not so.
But cultural perceptions are very often difficult to change, once set in stone or binary code. “Banker” can very much be a dirty word now, as “tax collector” once was (or has that ever changed?).
And that leads me to our June issue. I’m currently sat in the Munich office, working with the art department putting together the second issue of cyclingmobility (http://www.cyclingmobility.com/
There are a whole host of other great articles too. We introduce the world’s bike-sharing vendors with a useful guide to the technology; we ask what lasting effects the 2001 Velo-City (http://www.cyclingmobility.com/
And that’s besides the cover story, charting Taiwan’s efforts to become the “bicycling kingdom” for reasons other than simply manufacturing, and more great comments from industry-leading figures.
Our real question, to you, city town planners, transport engineers and policy makers, is: what reputation are you making for your town or city?
In the third issue, on sale in September, we take a look at how cycling can be integrated with public transport. We’ll highlight specific case-studies to offer you the best working examples from around the world. As ever, thought-provoking debate will be on the agenda, too, and we’ll be welcoming more heavyweight columnists.
Phew. Have you subscribed yet, or has your department? You’ll miss out if you haven’t.
Join the very active discussions being sparked almost daily on Twitter (@cyclingmobility)
SPECIAL OFFER: From May 30 - June 3, 2011, you can sign up for an annual subscription of cyclingmobility magazine with a 20% discount! Simply subscribe from the cyclingmobility.com website and enter the promotional code 'Twitter'! Don't delay!