Google’s founders, Larry Page and Sergey Brin, conjured up PageRank and it snowballed into the basis of how Google functions. Page and Brin’s little brainchild didn’t become the best search engine by winning the lottery.
It became a smashing success because it provides the best results – hands down. So how did Google gain this killer instinct that crushes the competition?
PageRank provides a way to greatly improve the accuracy and authority of a search response when a user types in a query.
Going After PageRank:
Talk to any avid PageRank chaser and you will hear the same thing: leave PageRank alone and it will come to you. That’s right. Don’t pay PageRank any attention. Just focus on the variables that control it. Focus on gaining quality inbound links that are relevant to your site’s pages.
Once you begin this practice, your PageRank will naturally improve, and you will naturally increase the amount of visitors to your pages. Again, KISS! Now, don’t go around chasing links from the highest of PageRank sites.
And definitely don’t waste an ounce of energy adding links from any old site ready and willing to link with you. We all know where that leads, and it isn’t pretty. Grow your site organically, be consistent with your SEO, and good things will come of it.
Also, do not ignore the ever-important keywords. Keywords play an essential role in driving the right traffic to your site.
Again, don’t waste time trying to provide a healthy dose of keywords to your page titles and headings. Logically title your content, and then think about what words users may type in a search when looking for your content. When in doubt, check out what your competitors use for keywords.
Building a good site means adding quality content with an organic flow of keywords. Be consistent in doing so, but don’t get bogged down with the idea that you have to be PageRank-able.
You will be surprised at how much you accomplish by naturally creating content with your audience in mind.
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