As companies seek innovative ways to improve customer service efficiency and boost player confidence, player retention strategies are taking on increasingly important roles in boosting player lifetime values. Regardless of product type, strategies need to address a complex set of retention-related issues facing every online gaming firm from the player's perspective. In establishing an effective strategy, companies need to improve player and competitor insight, applying data through the most relevant and effective means. Communications must be timely, accurate and engaging to the player, as well as helping to deliver the all-important basic of sound return on investment.
In one example, online gaming company Betsafe recently announced that it was centralising player data into a comprehensive marketing database that would then be used to drive marketing activity across all channels. Having accumulated more than half a million customers since its launch five years ago, Betsafe is primarily targeting improved player retention and increased profitability through relevant and well-timed communications.
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If you would like to learn more about this subject, you can get up-to-date at the Customer Experience Management for Online Gaming event, which will be hosted from 19th - 20th July 2011 in London, UK. For more details, please visit the website: www.playerretentionevent.com, call freephone: 0800 652 2363 or email: firstname.lastname@example.org.