Finding the right approach to social media marketing

May 25, 2011 - PRLog -- As marketers increasingly migrate to social media platforms in their quest for a more personal and incisive dialogue with consumer audiences, the promotional landscape of the online environment continues to evolve. As with any new development, businesses now face the difficult task of establishing how best to integrate social media campaigns and identify exactly where the opportunities exist.

Determining the best practice approach to the likes of Twitter as marketing platforms has so far been about experimentation, trial and error. For some brands, it has prompted a total re-think of key strategic principles and seen a number of questions raised about its viability as an effective promotional tool.


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