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Follow on Google News | Sales Lead Management Association Radio Interviews Neolane VP of Marketing - Kristin HambeltonKristin Hambelton will be asked about the lack of women in management at CRM and marketing automation firms, Neolane’s new North American sales manager Brian Serino, “Crack the Code,” and the meaning behind conversation marketing technology
By: Sales Lead Managment Association • Why does Neolane use the term ‘conversation marketing technology?’ • How Kristin intends to work with the company’s new North American sales manager, Brian Serino. • What the story is behind the April 21st Neolane webinar theme, “Crack the Code.” • Her opinion on why there aren’t more women in upper management for CRM and marketing automation companies. • About Neolane’s largest and smallest clients; are the value-added services the same? Ms. Hambelton is responsible for Neolane’s market and brand strategy, and operations including corporate communications, demand generation, product and partner marketing, and digital marketing including search and social media. Follow Kristin on Twitter @KMHambelton. The SLMA radio program can be reached via the SLMA website: http://www.salesleadmgmtassn.com/ Will Crist has interviewed hundreds of CEOs and CMOs as the host of both SLMA Radio and Pilgrim on the 405, which broadcasts every Wednesday at 5 PM PST: http://octalkradio.net/ # # # About the Sales Lead Management Association The Sales Lead Management Association was founded in 2007. The association serves 3,500 members of the worldwide sales lead management community. In 2010, SLMA’s site received more than 100,000 total visitors. A privately held organization, SLMA has a diversified business model with revenues coming from sponsors, display advertising, SLMA Radio, sponsored video webinars, newsletter advertising, sponsored cartoons, industry leader links, a speaker’s directory, case studies and a blog, Sales Lead Management Today. SLMA featured programs include more than 300 articles and white papers, “The 50 Most Influential People in Sales Lead Management (2008, 2009, and 2010)” “The SLMA 20 Women to Watch in 2011,” and “Sales Lead Management Week’ (Oct. 9 through 15 in 2011). For additional information, visit SLMA. End
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