MPs Voice Concerns Over Cadbury Takeover

Irene Rosenfeld, Kraft’s chief executive, has been criticised for neglecting to appear at a parliamentary enquiry.
By: Allison Williams
 
May 24, 2011 - PRLog -- Rosenfeld has been criticised for her lax attitude towards court appearances, failing to turn up three times in a row, even via video link. Rosenfeld was meant to appear in court to offer evidence relating to future employment rates at one of the nations favourite chocolate companies.

Kraft bought Cadbury for £11.5bn last year and it has been commented that Kraft has taken good care of the confectionary experts. Experts at Provideo Financial have noted Rosenfeld’s failure to appear on court may be related to her closure of Cadbury’s Somerdale factory in 2010. Rosenfeld promised to keep the factory open but instead opted to send approximately 450 UK jobs to Poland making her a lot less popular in the UK. Her failure to appear in court will undoubtedly prompt additional questions over Cadbury’s future.

A report into the Kraft takeover of Cadbury has also highlighted other areas of concern. The issue over sending marketing work to Zurich was raised in addition to pay and working conditions for Cadbury staff. These measures are said to be part of Kraft’s strategy to blend Cadbury with Kraft’s other European business ventures.

British MPs are using the Kraft takeover of Cadbury as a case study for future policy of foreign takeovers in the UK. The policies will be intended to protect British jobs from being sent abroad in addition to protecting employee welfare.

Employees at Cadbury are said to be none the wiser as to the intentions of Kraft’s UK exploits than they were a year ago. Kraft is notoriously secret regarding future business intentions pulling any possibility of reassuring Cadbury workers. Kraft’s failure to disclose even simplistic business plans means it has once again come under criticism for ‘jeopardizing workers’ rights.’

It is however, not all bad news as it seems Kraft has pledged to keep investing in Cadbury and there have been some hints that no further Cadbury jobs will be cut in the UK. Kraft is additionally to invest a substantial amount of money in Bourneville which should work in harmony with securing UK jobs.

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About Provideo Financial:
Provideo Financial is a family oriented firm that operates on a set of sound financial strategies designed to maximize our client's investment opportunities.
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Source:Allison Williams
Email:***@provideofinancial.com Email Verified
Tags:Cadbury, Kraft, Bournville, Irene Rosenfeld, Job Cuts, Employee Welfare, Takeover
Industry:Business, Food, Society
Location:Rome - Italy
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