Premier and Brazil Work Together

May 24, 2011 - PRLog -- To showcase the growing spirit category of Cachaca,  Premier Spirits, LLC has created a   partnership with the Brazilian Federal Government’s Office of Foreign Trade Bureau to help educate U.S. consumers about Cachaca.  The first cooperative marketing event includes both organizations to be an official sponsor of the 12th annual 2011 New York Bar and Wine show. http://www.newyorkbarshow.com .This highly profiled event will be held on June 28th and 29th, 2011 at the Jacob K. Javits Convention Center in New York City.  The event is expected to attract an estimate of over 4,000 attendees from around the country and world.        

The event is being produced by The RDP Group and supervised participation by the Director of Brazil’s Federal Trade Bureau, Mr. Pedro Murilo Ortega Terra.  This two day event is designed to reach food and beverage professionals.         .    

CEO and Co-Founder of Premier Spirits, LLC, Mark Lester stated “We are excited with the opportunity to work with the Brazilian government in promoting Cachaca.  It is time that the U.S. recognizes Cachaca as a separate spirits category.”  Currently, the United States is one of the only countries in the world that classifies Cachaca as a rum. Cachaca is made with extracting juice directly from the cane and Rum is traditionally made from Molasses, a bi-product of sugar production

Lester stated that he is looking forward to the new agreement, “This is the beginning of a long and successful relationship between the Brazil’s federal government and Soul Cachaca.  We look forward in working together to promote, not only Soul, but Cachaca as a category with enormous growth opportunity here in the United States”.  


Soul Brazilian Premium  Cachaca is currently available in Rhode Island, New York, and New Jersey with plans to expand in other markets later this year. Download the Free Apple Application search “Soul Cachaca”.

Soul Brazilian Premium Cachaça. Quite simply, Soul is the Spirit of Brazil.

Even though Soul has been making Cachaça for well over 100 years, it is the spirit of 17th century craftsmen that Soul relies on to bring this unique Brazilian Cachaca to the forefront of 21st century premium distilled spirits.

The premium quality of Soul Cachaça is derived from the fact that they use only finest of ingredients in the making of our products. Soul understand that quality product starts with the land. Soul grows its own natural cane.  This allows Soul to regulate and ensure the quality of its natural sugar cane. Only the finest and highest quality of sugar cane will transcend into the unique and excellent Soul Cachaça.


Cachaça comes from and can only be produced in Brazil, and has become the country’s most popular distilled alcoholic beverage. Cachaca is derived from fresh-pressed sugarcane juice. The difference between Cachaca and traditional rum is that no molasses is used, the by product of making sugar from the cane juice. By not utilizing molasses as the distillation base, we ensure that only the highest quality sugars are made into rum. This is a much cleaner, tasteful, and earthy alternative. When it comes to Cachaça, there are two different types: Artisan and Industrial.

Soul Cachaça is an Artisan Cachaça and it shows. Here are the differences:
Soul uses only the heart of each distilled sugar cane batch, with the less tasteful and impurities found in the head and feet cast aside. Now, these smaller batches are allowed to naturally ferment the sugar cane via yeast. Next, a premium distillation process ensures that any impurities are removed, leaving behind only premium liquid gold which will continue to refine in wood barrels for a minimum of one year before bottling.

The alternative is Industrial Cachaça, which is born out of large volume batch processing, additive-infused fermenting and mass distillation. Industrial bottling happens immediately, and uses the entire batch during distillation.

Now part of the U.S. Soul

Mix it Up… try some Soul Brazilian Premium Cachaça today!

And, please drink in moderation.

Imported by Premier Spirits, LLC Newport, RI