The creator and designer behind the brand, Michelle Siwy, is sassy, beautiful and at just 33, a fashion force to be reckoned with. Siwy changed career direction when she could no longer ignore her overwhelming desire to work in the fashion industry. So she headed to New York fashion institute of technology (FIT) and on graduation in 1999 firmly set her sights on the denim industry. The massive success of her vintage inspired, sexy and fashion forward denim brand means she is now based between her two homes in New York and LA.
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Brandnation is an integrated marketing, PR and communications agency based in central London, specialising in multi-dimensional creative brand campaigns across fashion, sport, lifestyle and beauty sectors.