The document analyses how the touchable web and the trends towards a multi-device, multi-channel future are fast becoming an opportunity for retail brands to engage and reward consumers with deep and positive retail and marketing experiences.
The white paper, authored by digital experts across both LBi and its media arm bigmouthmedia, draws in knowledge of these wider technology trends and explains their impact and how they can be harnessed to develop brand and retail loyalty. Areas under the microscope include new technology in retail, mobile retailing, integrated marketing, display technologies, CRM and social customer service, affiliate marketing, multi-channel user experiences and creative social media.
Phil Gripton, MD of LBi and bigmouthmedia, said: “The document covers what we see as areas with major growth potential in the retail sector. We believe that these new trends will provide savvy retailers with new avenues to expand their businesses, and we have the high calibre experts to help them unleash the opportunities that come their way.”
The white paper can be downloaded from http://www.bigmouthmedia.com/
Notes to editors:
About bigmouthmedia (http://www.bigmouthmedia.com/
Bigmouthmedia is a digital marketing company developing truly integrated digital advertising campaigns across a blend of digital platforms with ROI at the core. Setting the pace in search engine marketing, affiliate marketing (http://www.bigmouthmedia.com/
In August 2010 bigmouthmedia merged with LBi (http://www.lbi.com/
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